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Dr. Sara Weisfeld-Spolter
Associate Professor of Marketing
2009 - Ph.D. - Marketing - Doctorate - Zicklin School of Business, Baruch College
2002 - MS - Marketing - Masters - Zicklin School of Business, Baruch College
2001 - BBA - Marketing and Advertising - Bachelors - Zicklin School of Business, Baruch College
Area of Speciality or Primary Teaching Area
Marketing research, buyer behavior and marketing principles.
Sara (Suri) Weisfeld-Spolter joined the Huizenga School of Business in October 2008 and is currently an Associate Professor of Marketing. Born in Brooklyn, NY, she earned her PhD, MS and BBA in marketing at Baruch College, City University of NY. Suri has been published in Marketing Science, Psychology & Marketing, International Marketing Review and other marketing journals and has presented papers at many marketing conferences including Association of Consumer Research (ACR) and Academy of Marketing Science (AMS). Her research focuses primarily on different aspects of consumer behavior including gift giving, multichannel consumers, product label claims, cultural influences, and effects of eWOM. In addition to her research, Suri has taught a wide variety of undergraduate business and marketing courses. She has also taught marketing theory and research methods in the doctoral program and has chaired and served on several dissertation committees. She especially enjoys teaching buyer behavior and marketing research at both the undergraduate and graduate level.
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Does the Salesperson have the Midas touch?The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, 2016 AMA Winter Marketing Academic Conference, 2016, Las Vegas
Not All Adaptive Selling to Multichannel Consumers is Influential: the Moderating Effect of Product Type and Consumer Planned Behavior, AMA/ACRA Triennial Conference (best paper nominee), 2015, Coral Gables, Fl
How FASB 123 (R) Effects CEO Compensation, Advertising and R&D Expenses, 14th FRAP Finance, Risk and Accounting conference, 2014, Oxford
Is There A Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?, Atlantic Marketing Association Annual Conference , 2014, Asheville, NC.
Framework for Teaching Introductory Sales Online, National Conference of Sales and Sales Management, 2014, Miami
Salesperson’s Influence on the Global Multichannel Consumer, National Conference of Sales and Sales Management., 2014, Miami
Testing mediation effects in PLS PM models: Full or partial mediation? , Southwest Decision Sciences Institute Conference., 2014, Dallas
Expanding Channel Options Influence on Consumer Control in the Retail Store, Association for Consumer Research North American Conference, 2014, Baltimore, MD
Identifying Dimensions of a Sale Promotion, AIMS Tenth International Conference , 2013, IIM Bangalore, India
Effects of Product Label Claims and Nutritional Fact Panel Information on Food Allergic Consumers' and Food Allergic Stakeholders' Perception of Claim, Trust of Manufacturer, and Overall Purchase Intention, Institute of Food Products Marketing Conference, 2012, Philadelphia, PA
"A Qualitative Analysis of College Students' Perceptions of Academic Integrity on Campus" , Allied Academies 2011 International Conference, 2011, Orlando
Special Session: "Self-Gifting - What could this mean for me?", Academy of Marketing Science, 2010, Portland, Oregon
"Examining the Roles of Celebrities as Opinion Leaders for the Diffusion of Fashion in the US Teen Market", Allied Academies Spring 2010 International Conference, 2010, New Orleans
"An Inventory of Hypotheses in Investigating the Role of Competition Level and Structure in the Diffusion Process", Allied Academies Spring 2010 International Conference, 2010, New Orleans
"Traits versus States: How consumption affects our sense of self", Academy of Marketing Science, 2009, Baltimore, MD
"A Designer is Only As Good As a Star Who Wears Her Clothes: Using the Persuasion Knowledge Model to Examine the Roles of Opinion Leaders", Association for Consumer Research Conference, 2006, Orlando, FL
"I self gift therefore I am", Association for Consumer Research Conference, 2006, Orlando
"Dimensions of Attitude Towards a Sales Promotions Offer", Association for Consumer Research Conference, 2006, Orlando
"Self-Gifting versus Gifting to Others" , Association for Consumer Research Conference, 2005, San Antonio
"Independent Preferences versus Group Preferences", Association for Consumer Research Conference, 2005, San Antonio
"Location, Location, Location: The Relative Roles of Virtual Location", Association for Consumer Research Conference, 2005, San Antonio
Sara Weisfeld-Spolter, Cindy Rippe and Steve Gould (2015). Impact of Giving on Self and Impact of Self on Giving. Psychology & Marketing, 32(1), 1-14.
Sara Weisfeld-Spolter, Cindy Rippe, Yuliya Yurova and Fiona Sussan (2015). Is There A Global Multichannel Consumer?. International Marketing Review, 32(3/4), 329-349.
Sara Weisfeld-Spolter, Yuloya Yurova, Fiona Sussan, Cindy Rippe, Aaron Arndt (2015). Not All Adaptive Selling to Omni-channel Consumers is Influential: the Moderating Effect of Product Type. Journal of Retailing and Consumer Services, Forthcoming(special issue ), .
Sara Weisfeld-Spolter, Fiona Sussan and Steve Gould (2014). An Integrative Approach to eWOM and Marketing Communications. Corporate Communications: an International Journal, 19(3), 260-274.
Sara Weisfeld-Spolter, Maneesh Thakkar (2012). A Framework for Examining the Role of Culture in Individuals Likelihood to Engage In Self-Gift Behavior. Academy of Marketing Studies Journal; Paper received the Academy of Marketing Studies Distinguished Research Award , 16(1), 39-52.
Sara Weisfeld-Spolter, Maneesh Thakkar (2012). A Qualitative Analysis of College Students' Perceptions of Academic Integrity on Campus. Academy of Educational Leadership Journal, 16(Special Issue), 81-88.
Sara Weisfeld-Spolter, Maneesh Thakkar (2012). The Effect of Self-Construal on Consumers Likelihood and Attitude Towards Self-gifting . Academy of Marketing Studies, forthcoming(), .
Sara Weisfeld-Spolter, Maneesh Thakkar (2011). Is a Designer Only as Good as a Star who Wears Her Clothes? Examining the Roles of Celebrities as Opinion Leaders for the Diffusion of Fashion in the US Teen Market. Academy of Marketing Studies Journal, 15 (2), 133-144.
Thomas Kramer, Suri Weisfeld-Spolter and Maneesh Thakkar (2007). The Effect of Cultural Orientation on Consumer Responses to Personalization. Marketing Science, 26(2), 246-258.
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