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The name of our college, The H. Wayne Huizenga College of Business and Entrepreneurship, says it all! H. Wayne Huizenga is one of the world's most successful entrepreneurs. In fact, our country is built on the vision, motivation, and performance of entrepreneurs. An entrepreneurship certificate will give you the core knowledge necessary to realize your entrepreneurial vision. You will cover entrepreneurship and law, venture creation, entrepreneurship finance, entrepreneurship management, and international trade for entrepreneurs. The entrepreneurship certificate will empower you to create your own business that can grow to whatever you want it to be!
Full-time professionals are available to discuss the entrepreneurship certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
Total credits: 15
|MKT 5225||Social Media Marketing|
|ENT 5960||Entrepreneurship/Venture Creation|
|MGT 5940||Entrepreneurship Law|
|ENT 5985||Lean Entrepreneurship|
MKT 5225 Social Media Marketing (3 cr.)
This course will familiarize students with the social eco-system and its value in creating a permission-based marketing organization for sales generation, online brand storytelling and ongoing customer engagement. Students will develop marketing plans and evaluate cases that enrich their understanding of how social media contributes to integrated marketing communications (IMC) and search engine marketing in a customer-centric environment. Sales nurturing strategies will be developed that adopt video, mobile and blog content for moving targeted audiences through a social sales funnel. In addition, students will be challenged with the creation of fan engagement and influence marketing strategies that boost an organization's market exposure and overall brand appeal. Collectively, these strategies will be integrated across social content platforms as part of an enterprise-wide campaign that micro-targets consumers immersed in smart devices and guided by big data. In the course of plan development, students will be challenged to measure of the ROI of their social media plans along with the development of a social business infrastructure. Prerequisite: MKT-5125 or MKT-5070.
ENT 5960 Entrepreneurship/Venture Creation (3 cr.)
Introduction to Entrepreneurship with an emphasis on the employment process, managing growth, and the legal environment using the case-study method, guest speakers and feasibility plan software.
FIN 5970 Entrepreneurship/Finance (3 cr.)
Developing the business plan, capital formation, valuation, and financial management using the case-study method, guest speakers, and business plan software. Prerequisites: FINP 5001 or FINP 5008 and ENT 5960.
MGT 5940 Entrepreneurship Law (3 cr.)
Legal aspects of Entrepreneurship including contract law, intellectual property law, arbitration, mediation, court proceedings, internet law, buy/sell agreements, and partnership agreements with case studies, and a legal feasibility project. Additionally, this course will examine ethical ramifications of Entrepreneurship within the Value Driven Management model.
ENT 5985 Lean Entrepreneurship (3 cr.)
This course covers the application of Lean management concepts, tools and techniques by entrepreneurs. Elements of a Lean process improvement program are used as a framework for learning the operational and management knowledge and skills required for improving and sustaining the performance of a small or mid-size business. These elements include methods for process management and people management as well as the role of leadership and organizational culture. Students learn and apply Lean management methods to visualize, assess, improve, standardize and continue the improvement of business processes (VAISC method). The material is covered using experiential learning methods such as case studies and hands-on exercises. Exposure to the real life business environment is provided through guest speakers and/or on-site learning experiences. Students apply their learning in a real world setting by conducting a Lean process improvement project within a local organization.
Because Master's level study extends knowledge and skills acquired in both the classroom and workplace, the successful completion of the following foundation courses are required in order to enroll in this certificate program. Satisfactory completion of foundation courses requires a "C" grade or better in each.
FINP 5008 Business Finance (3 cr.)
Business Finance: A survey of the essentials of finance and its environment. Financial management as it applies to organizations, ratio analysis, leverage, working capital management, capital budgeting, capital structure, and other concepts as they apply to business organizations. Course satisfies program prerequisite of finance for master's degree programs.