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Minor in Marketing

If your career plans include advertising, B2B, sales, services, technology, or the wholesale/retail industries you can enhance your major by completing a minor in marketing. Our innovative program taught by business savvy marketing professors requires the completion of 15 credit hours.


Required:
MGT 2050 Principles of Management   3 credits
MKT 3050 Marketing Principles and Application   3 credits

Select three of the following:
MKT 3060 Consumer Behavior   3 credits
MKT 3110 Retail Management   3 credits
MKT 3210 Professional Selling   3 credits
MKT 3320 International Marketing   3 credits
MKT 3510 Customer Value & Relationship Marketing   3 credits
MKT 3600 Digital and Search Engine Marketing   3 credits
MKT 3605 Content Marketing   3 credits
MKT 3610 Social Networking   3 credits
MKT 3800 Entrepreneurial Marketing   3 credits
MKT 3900 Marketing Internship   3 credits
MKT 4100 Integrated Marketing Communication   3 credits
MKT 4700 Marketing Research   3 credits
MKT 4710 Marketing Strategy   3 credits

Full-time professionals are available to discuss the minor in marketing curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Office of Undergraduate Admissions.

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your CAPP report. Program requirements are subject to change, and your Academic Advisor or CAPP report can provide you with the courses required for your catalog term.
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