Marketing is constantly evolving; businesses and individuals must be ready to pivot at a moment’s notice. A Marketing certificate from NSU’s Huizenga College of Business will help you learn how to adapt, innovate, and take charge in a changing marketing landscape.
With this Marketing certificate, you’ll be able to spearhead growth-driven marketing campaigns in traditional and digital media; measure campaign success via analytical tools; grow a loyal consumer base; and demonstrate how consumer perception affects buying behaviors. You'll also have opportunities to do hands-on work on real-world projects.
In a crowded global market, it’s more important than ever for companies to continue finding new ways to connect with consumers. You’re ready to help lead the effort – our program prepares you to dominate the competition.
Please contact us directly for minimum GPA requirement and required English proficiency test scores.
MKT 5125 | Marketing Decisions for Managers |
Not required if previously taken with a grade of B in the past 8 years. |
Students have three options for satisfying a program prerequisite course:
Full-time professionals are available to discuss the Marketing certificate curriculum with you in greater detail. Call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
Total credits: 15-18
Students must complete the certificate program in a maximum of three years.Required Courses: | |
---|---|
MKT 5125 | Marketing Decisions for Managers* |
Choose five: | |
MKT 5200 | Customer Value |
MKT 5205 | Consumer Behavior |
MKT 5225 | Social Media Marketing |
MKT 5235 | Global Marketing |
MKT 5245 | Marketing Research and Analytics |
MKT 5255 | Digital Marketing Analytics for Social Impact |
MKT 5280 | Marketing Internship |
* Course may be waived at the discretion of the department chair if appropriate coursework has been completed prior to pursuing the certificate.
For course descriptions, please visit Course Wizard.
Businesses are recognizing the need to put people and the planet above profit with sustainability as a foundational principle, creating a need for digital marketing strategies that communicate this message to consumers.
Assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans with an emphasis on sustainability messaging.