With more organizations identifying success in terms of profit, people, and the planet, our Sustainable Digital Marketing Certificate program gives you the insights and tools to make a difference. In this program, you will learn how to develop a digital marketing strategy to raise brand awareness, cultivate a following, and empower brand advocates.
Gain an understanding of how to develop, execute, and analyze your marketing strategy, including how to identify your audiences and create a meaningful journey for each audience. Learn how to determine the right mix of tools to employ—social media, search engine marketing, display advertising, content marketing, and more—to develop high-performing integrated marketing plans that deliver on key metrics to support the success of your organization and your career.
Please contact us directly for minimum GPA requirement and required English proficiency test scores.
|MKT 5125||Marketing Decisions for Managers|
Not required if previously taken with a grade of B in the past 8 years.
Students have three options for satisfying a program prerequisite course:
Full-Time professionals are available to discuss the Marketing certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
Total credits: 15-18
Students must complete the certificate program in a maximum of three years.
|MKT 5125||Marketing Decisions for Managers*|
|MKT 5255||Digital Marketing Analytics for Social Impact|
|MKT 5256||Content Marketing for Brand Awareness and Social Empowerment|
|MKT 5257||Digital Marketing for Community Engagement & Sustainability|
|MKT 5258||Lead Generation Strategies for Prosocial Commerce|
|MKT 5259||Social Customer Care for Community Involvement, Lasting Relationships, and Advocacy|
* Course may be waived at the discretion of the department chair if appropriate coursework has been completed prior to pursuing the certificate.
For course descriptions, please visit Course Wizard.
Businesses are recognizing the need to put people and the planet above profit with sustainability as a foundational principle, creating a need for digital marketing strategies that communicate this message to consumers.
Assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans with an emphasis on sustainability messaging.