Dena Hale, Ph.D.

Adjunct Professor of Marketing

dh1113@nova.edu

Education:

PHD - Southern Illinois University - Business Administration
MBA - Southern Illinois University - Business Administration
BS - Southern Illinois University - Business Administration; Minor: Marketing, Chinese-Mandarin, and Economics
BS - Southern Illinois University - Marketing; Minor: Chinese-Mandarin and Economics

Dena Hale is an Adjunct Professor of Marketing at Nova Southeastern University. She received one Bachelors of Arts in Foreign Language and International Trade (Mandarin Chinese), two Bachelors of Science in Marketing and Business Administration, a Master of Business Administration and a Ph.D. in Business Administration (Marketing) from Southern Illinois University Carbondale.

Current Course Load

MKT 5125 Marketing Decisions for Managers
MKT 5235 Global Marketing

Journals

Ramendra Thakur, Dena Hale & Dhoha AlSaleh (2020). Retirement planning: its application to marketing practices. Health Marketing Quarterly ( ), pp.

Ramendra Thakur, Dena Hale & John Summey (2018). What Motivates Consumers to Partake in Cyber Shilling? Journal of Marketing Theory and Practice 26(1-2), 181-195.

Cindy Rippe, Sara Weisfeld-Spolter, Yuliya Yurova, Alan Dubinsky & Dena Hale (2017). Under the sway of a mobile device during an in-store shopping experience. Psychology & Marketing 34(7), 733-752.

Ramendra Thakur & Dena Hale (2013). Service Innovation in US and India: A Comparison of Two Countries. Journal of Business Research 66(8), 1108-1124.

Dena Hale & William Norton (2012). Team Charters and Systematic Search: A Prescription for Corporate Entrepreneurship. Journal of Applied Management and Entrepreneurship 17(1), 19-36.

Dena Hale & William Norton (2011). Protocols for Teaching Students How to Search for, Discover, and Evaluate Innovations. Journal of Management Education 35(6), 808-835.

Dena Hale & Linda Mullen (2009). Designing Process-Oriented Guided-Inquiry Activities: A New Innovation for Marketing Classes. Marketing Education Review 19 ( ), 73-80.

Dena Hale & Suzanne Nasco (2009). Information Search for Home, Medical, and Financial Services by Mature Consumers. Journal of Services Marketing 23(5), 226-235.

Dena Hale, Karen Having & Charla Lauter (2008). Ethics Committees in Rural Midwest: Exploring the Impact of HIPPA. The Journal of Rural Health ( ), 316-320.

Dena Hale & Linda Mullen (2008). Show Me the Money: The Students Speak. Western Journal of Human Resource Management Summer( ), pp.

Dena Hale & Ramendra Thakur (2008). Self Service Technologies and Generation Y: Are They Beyond the Personal Touch. International Journal of Electronic Marketing and Retailing 1(2), pp.