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Selima Ben Mrad, Ph.D.

Selima Mrad
Associate Professor of Marketing


  • PHD - Florida Atlantic University - Business Administration
  • MBA - Madonna University - International Business
  • BA - Institut Superieur de Gestion, Tunis, Tunisia - Marketing
No information on file.
CJI 6303 Marketing Decisions for Managers
MKT 3100 Services Marketing
MKT 3320 International Marketing
MKT 3900 Marketing Internship
MKT 5125 Marketing Decisions for Managers
MKT 5235 Global Marketing
MKT 5280 Marketing Internship
No information on file.

Maria Petrescu, Kara Aycan, & Selima Ben Mrad Escapism, conformity, and culture in luxury consumption. Academy of International Business .

Selma Ben Mrad & Maria Petrescu "The Me Society": The Effect of Perceived Anomie on Subjective Well-being . Academy of International Business (AIB 2019) : June 2019 .

Selima Ben Mrad, Ye Sheng , Jana Rutherford, & Tamara Mangleburg Do Nationalistic Feelings Prevail in China : A study of Consumer anomisty Towards Japan . Society Marketing Advances 2018.

Assessing consumer confidence from online sources., The Academy of Marketing Science World Marketing Congress, 2016,

How do Incentivized Product Reviews impact Sales?”, the Academy Marketing Science , 19th World Marketing Congress in Paris , 2016, Paris ,France

Are Middle Eastern Consumers Different? A Profile of Ethnocentric and Animus Consumers in Lebanon and Tunisia, 2nd International Interdisciplinary Business-Economics Advancement Conference, 2014, Paris ,France

Theoretical Model of Consumer Animosity: Motivations & Outcomes in Tunisia and Lebanon, Academy of International Business Conference, 2012, Paris ,France

Animosity and Its Effect On The Consumer Learning Process, International Conference on Business Related Studies, 2012, Paris ,France

Selima Ben Mrad & Anne Fiedler (2019). The Moderating Effect of e-Bank Structure on Consumers’ Trust. International Journal of Bank Marketing TBA(TBA), pp. 38.

Souheila Kaabachi , Selima Ben Mrad, & Kathleen O'Leary (2019). Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility. International Journal of Bank Marketing 37(2), pp. .

Maria Petrescu, Selima Ben Mrad, Kathleen O'Leary, (2018). Reciprocal influences and effects of viral NWOM campaigns in social media. Journal of Marketing Communications (), pp. .

Maria Petrescu, Kathleen O'Leary, Deborah Goldring, & Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars.. Journal of Retailing and Consumer Services 41(), pp. 288-295.

Samy Belaid, Selima Ben Mrad, Jerome Lacoeuilhe, Maria Petrescu, (2017). The Value of Experiential Brand Dimension in Less Developed Economies - Scale Development. Journal of Marketing Analytics 5(3-4), pp. 111-120.

Souheila Kabaachi, Selima Ben Mrad, & Maria Petrescu (2017). Consumer initial trust toward internet-only banks in France. International Journal of Bank Marketing 35(6), pp. 903-924.

Selima Ben Mrad, T Mangleburg, & M Mullen (2014). Do Consumer's Forgive? A Study of Animosity In the MENA Region. Journal of International Consumer Marketing 26(2), pp. 153-166.

Selima Ben Mrad, A Daghestani, & B Payne (2014). On the Financial Characteristics of Firms That Maintained Or Increased Market Value During A Period of Economic Recession And Financial Market Turmoil. Southwestern Economic Review 1(41), pp. 1-10.

Selima Ben Mrad, Laura Kozloski, (2014). Are Middle-Eastern consumers different? A profile of ethnocentric and animus consumers in Lebanon and Tunisia. Journal of Global Business Issues 8(2), pp. 19-29.

Selima Ben Mrad, Y Sheng, & Laura Kozloski-Hart (2013). Do Rumblings Lead to Real Action? A Case of Consumer Animosity and Boycott in China. International Journal of China Marketing 3(2), pp. 35-48.

Selima Ben Mrad & Laura Kozloski-Hart (2013). Students Led Consulting Projects Succeed As An Experiential Learning Tool in MBA Marketing Strategy. Business Education Innovation Journal (November), pp. .

Selima Ben Mrad, T Mangleburg, & M Mullen (2012). Consumer Ethnocentrism In the Middle East: Measurement Properties Of The CETSCALE in Tunisia and Lebanon. Journal of International Management Studies 16(3), pp. .

Selima Ben Mrad, M Mullen, P Doney, & Y Sheng (2009). Effects of International And Economic Development On Quality of Life. Journal of Macromarketing 29(), pp. 244-258.

Selima Ben Mrad, Y Sheng, & M Mullen (2008). Made in China: Do American Consumers Really Care?. Journal of Global Business 19(37), pp. 5-16.

Selima Ben Mrad (2005). Spice trade: A History Of a Fantasy Substance. Journal of Macromarketing 25(2), pp.

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