In a crowded global market, it’s more important than ever for companies to continue finding new ways to connect with consumers. You’re ready to help lead the effort – our program prepares you to dominate the competition.
Our Marketing Certificate will provide you with a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any enterprise – profit and nonprofit alike – grow a loyal consumer base. You’ll learn from Fortune 500 business executives and other industry leaders, who can provide insights and leadership while you do hands-on work on real-world projects.
You’ll develop skills for planning, directing, and coordinating marketing programs, as well as cover pricing strategies and profit maximization. Your skills in generating demand and providing multichannel experiences will position you for success, no matter what the industry.
Total credits: 15-18
|MKT 5125||Marketing Decisions for Managers*|
|MKT 5200||Customer Value|
|MKT 5205||Consumer Behavior|
|MKT 5225||Social Media Marketing|
|MKT 5235||Global Marketing|
|MKT 5245||Marketing Research and Analytics|
|MKT 5255||Digital Marketing Analytics for Social Impact|
|MKT 5280||Marketing Internship|
* Course may be waived at the discretion of the department chair if appropriate coursework has been completed prior to pursuing the certificate.
Full-Time professionals are available to discuss the Marketing certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
|MKT 5125||Marketing Decisions for Managers|
Not required if previously taken with a grade of B in the past 8 years.
Students have three options for satisfying a program prerequisite course:
Please contact us directly for minimum GPA requirement and required English proficiency test scores. View additional admission information
Businesses are recognizing the need to put people and the planet above profit with sustainability as a foundational principle, creating a need for digital marketing strategies that communicate this message to consumers.
Assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans with an emphasis on sustainability messaging.