Top of Page
Skip main navigation
M.B.A. Students

Marketing Certificate

In a crowded global market, it’s more important than ever for companies to continue finding new ways to connect with consumers. You’re ready to help lead the effort – our program prepares you to dominate the competition.

Our Marketing Certificate will provide you with a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any enterprise – profit and nonprofit alike – grow a loyal consumer base. You’ll learn from Fortune 500 business executives and other industry leaders, who can provide insights and leadership while you do hands-on work on real-world projects.

You’ll develop skills for planning, directing, and coordinating marketing programs, as well as cover pricing strategies and profit maximization. Your skills in generating demand and providing multichannel experiences will position you for success, no matter what the industry. 

Total credits: 15-18

Required Courses:
MKT 5125 Marketing Decisions for Managers*
Choose five:
MKT 5200 Customer Value  
MKT 5205 Consumer Behavior  
MKT 5225 Social Media Marketing  
MKT 5235 Global Marketing  
MKT 5245 Marketing Research and Analytics
MKT 5255 Digital Marketing Analytics for Social Impact  
MKT 5280 Marketing Internship  

* Course may be waived at the discretion of the department chair if appropriate coursework has been completed prior to pursuing the certificate.

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Advisor or Degree works audit can provide you with the courses required for your catalog term.

Full-Time professionals are available to discuss the Marketing certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.

Course Descriptions

MKT 5125 Marketing Decisions for Managers

Not required if previously taken with a grade of B in the past 8 years.

Students have three options for satisfying a program prerequisite course:

  1. Complete course(s) offered by the H. Wayne Huizenga Collee of Business and Entrepreneurship;
  2. Complete a proficiency examination administrated by a testing organization that has national recognition, such as CLEP and DANTES. Students selecting this option must complete the requirements within their first two semesters with HCBE. After the second semester, courses must be completed with HCBE. Official transcripts must be received by the office of Academic Advising one week prior to register for courses requiring the prerequisite requirement.
  3. Complete the course with another regionally accredited institution. Students should obtain verification from an academic advisor regarding course equivalency at another institution. Students will need to supply a course description for initial evaluation. A course syllabus may be required if additional review is needed.
  • An application and $50 non-refundable application fee. CLICK HERE to APPLY ONLINE
  • A bachelor’s degree from a regionally accredited institution or for students with degrees from foreign institutions, an official foreign academic evaluation stating equivalent bachelor’s degree, must be submitted from a NACES organization www.naces.org 
  • Students who have earned a degree from a foreign non-English speaking country must submit English proficiency test scores, (TOEFL, IELTS, PTE, Duolingo, ELS)
  • Additional documents and may be required along with the GMAT or GRE based on review by the admissions committee.

Please contact us directly for minimum GPA requirement and required English proficiency test scores. View additional admission information

You May Also Like

M.S. in Sustainable Digital Marketing

Businesses are recognizing the need to put people and the planet above profit with sustainability as a foundational principle, creating a need for digital marketing strategies that communicate this message to consumers.

Assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans with an emphasis on sustainability messaging.

Learn more about the M.S. in Sustainable Digital Marketing

Return to top of page