Top of Page
Skip main navigation
M.B.A. in Marketing Students

M.B.A. with a Concentration in Marketing

Contact Us

Graduate Admissions
(954) 262-5168
800-672-7223 ext. 25168
hcbeinfo@nova.edu

The corporate world has long been requesting marketing programs at the master's level. These employers have recognized that strong marketing skills are required for virtually any corporate career. In addition, if you intend to own your own business, no matter what field you are in, marketing skills are crucial.

The Marketing M.B.A. Concentration program was designed with the needs of different industries incorporated into the course content. The Marketing Manager position is normally described by the Bureau of Labor Statistics as someone responsible for planning, directing, and coordinating marketing policies and programs. Marketing managers also help to determine the demand for products and services, identify potential customers and develop pricing strategies with the goal of maximizing the firm's profits or share of the market.

All of the courses included in the M.B.A. with a Concentration in Marketing will give the potential Marketing Manager or Entrepreneur the tools for strategic thinking and skills that can translate into success!

Admissions Deadlines:

Fall II 2018: October 5, 2018
Winter I 2019: December 14, 2018

 

  • M.B.A. core courses offered weeknights or during the day on the main campus and online. Marketing courses offered weeknights on the main campus and online.
  • Program begins five times annually with starts in August, October, January, March, and May.

For more information about the program, please contact:

The Office of Graduate Admissions
(954) 262-5168
1-800-672-7223 ext. 25168
hcbeinfo@nova.edu

Total Credits: 40-49

M.B.A. Core Courses (22-31 total credits)

Marketing Concentration Courses (18 total credits)
MKT 5290 Cases in Strategic Marketing  
Choose five from the following:
MKT 5200 Customer Value  
MKT 5205 Consumer Behavior  
MKT 5215 Sales Management  
MKT 5225 Social Media Marketing  
MKT 5235 Global Marketing  
MKT 5245 Marketing Research  
MKT 5250 Brand Management  
MKT 5255 Marketing Analytics  
MKT 5260 Services Marketing  
MKT 5270 Managing Marketing Communications  
MKT 5280 Marketing Internship  

Full-Time professionals are available to discuss the M.B.A. with a Concentration in Marketing curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.

Course Descriptions

The following prerequisite courses are built into the M.B.A. core curriculum.

ACT 5001 Introductory Accounting*
FIN 5008 Business Finance**
QNT 5000 Foundations of Business Statistics**

* Course may be waived at the discretion of the department chair or designee. Waivers will only be considered when an equivalent course with a grade of C has been earned in the past 10 years

** Waivers will only be considered when an equivalent course with a grade of B- has been earned in the past 5 years

Students have two options for satisfying a program prerequisite course:

  1. Complete course(s) offered by the H. Wayne Huizenga College of Businessand Entrepreneurship;
  2. Complete a proficiency examination administered by a testing organizationthat has national recognition, such as CLEP and DANTES. Students selectingthis option must complete the requirements within their first two semesters with HCBE. After the second semester, courses must be completed with HCBE. Official transcripts must be received by the office of Academic Advising one week prior to students seeking to register for courses requiring the prerequisite requirement.
Soccer Star Scores Internship with Procter & Gamble

Flavio Devoto Flavio Devoto is a graduate marketing student chasing the managerial dream. Born in Italy, Flavio combines his business/marketing studies with his passion for soccer. After playing for several professional youth teams and graduating from Roma 3 University in Rome, he enrolled in the NSU Marketing MBA program via a soccer scholarship. Halfway through his studies, Flavio applied for an internship at Procter and Gamble Switzerland (the European headquarters of the world's largest consumer products company). The MBA in Marketing helped him get noticed by the P & G recruiters. Following online assessments, an in person test, and several interviews (a five month process), Mr. Devoto was offered a marketing internship in Geneva, Switzerland which will begin in January 2016. This academic "goal" will help kick-start his successful business career.

Congratulations to our 2015 Stuey Award Winner - Marie Ang, M.B.A. Marketing

Stuey Award Winner Marie Ang Marie Ang received the 2015 Student of the Year Award for the H. Wayne Huizenga College of Business and Entrepreneurship. Ang moved from Toronto, Canada in September 2013 to pursue her Master of Business Administration in Marketing at the Huizenga College of Business. She is currently employed at the business College's Office of Development working on programs such as the Distinguished Lecture Series, the Entrepreneur Hall of Fame, and managing groups such as the Board of Governors and Entrepreneurs' Council. She also serves as the director of marketing for the Graduate Business Student Association and is the president of the American Marketing Association. As a member of these organizations, she has helped to execute and plan events such as the Winter Business Ball, Fall Marketing Week, Thesis Ventures Open House, and the Shark Advantage Networking Opportunity. In 2014, Ang was the recipient of the Broward Women's Alliance Scholarship.

Marketing Professors Interviewed on Social Media

Marketing Professors Dr. Jim Barry and Dr. John Gironda appeared on social media expert Neal Schaffer's podcast to discuss how social media is taught in the classroom.

Marketing Professor Interviewed on Holiday Shopping

In a recent interview with CBS4, Maria Petrescu, Ph.D, assistant professor in Nova Southeastern University's H. Wayne Huizenga College of Business and Entrepreneurship explained that shoppers who missed out on Thanksgiving holiday deals will still be able to take advantage of more deals during the rest of the holiday season. "You should be able to find many many discounts from now on even before Christmas," said Petrescu.

The full interview can be viewed here: A Little Work, A Little Shopping - It's Cyber Monday

Nine M.B.A. Students Win Scholarships from Target Corporation
Target Scholarship Winners

Students from Dr. Weinstein's MKT 5017 participated in a ten-week project culminating in a 15 minute presentation to Target executives. The first and second place teams were awarded scholarships.

The winning team - awarded a $600 scholarship - included Sara Chen, Guilianna Oblitas-Acosta, Georgia Wilmot-Jones, and Yana Young Sang. Their presentation was entitled "Changing Demographics - Focus on Baby Boomers." The second place team consisted of Melissa Brown, Carlos Castillo, Jennifer Dasilva, William Fargiano, and Craig Williams. They earned a $400 award for their presentation "Surfing the Digital Wave." MKT 5017 is an important course in the Huizenga College of Business' new M.B.A. program in Marketing.

Upcoming Events

Upcoming Events

September 22 | Graduate Business Showcase

It's more convenient than ever for you to get admitted to the Huizenga College of Business. Come by any time during this event to learn about our programs, apply, and gain acceptance—all in one place. The application fee is waived at this event!

RSVP >>

Return to top of page