Marketing Faculty publishes article in the Journal of Strategic Marketing
Dr. Art Weinstein and Dr. Donovan McFarlane's article on how business schools can create value for MBA Marketing students and the business community through blogging was published in the Journal of Strategic Marketing.
Read the article
Soccer Star Scores Internship with Procter & Gamble
Flavio Devoto is a graduate marketing student chasing the managerial dream. Born in Italy, Flavio combines his business/marketing studies with his passion for soccer. After playing for several professional youth teams and graduating from Roma 3 University in Rome, he enrolled in the NSU Marketing MBA program via a soccer scholarship. Halfway through his studies, Flavio applied for an internship at Procter and Gamble Switzerland (the European headquarters of the world's largest consumer products company). The MBA in Marketing helped him get noticed by the P & G recruiters. Following online assessments, an in person test, and several interviews (a five month process), Mr. Devoto was offered a marketing internship in Geneva, Switzerland which will begin in January 2016. This academic "goal" will help kick-start his successful business career.
Congratulations to our 2015 Stuey Award Winner - Marie Ang, M.B.A. Marketing
Marie Ang received the 2015 Student of the Year Award for the H. Wayne Huizenga College of Business and Entrepreneurship. Ang moved from Toronto, Canada in September 2013 to pursue her Master of Business Administration in Marketing at the Huizenga College of Business. She is currently employed at the business College's Office of Development working on programs such as the Distinguished Lecture Series, the Entrepreneur Hall of Fame, and managing groups such as the Board of Governors and Entrepreneurs' Council. She also serves as the director of marketing for the Graduate Business Student Association and is the president of the American Marketing Association. As a member of these organizations, she has helped to execute and plan events such as the Winter Business Ball, Fall Marketing Week, Thesis Ventures Open House, and the Shark Advantage Networking Opportunity. In 2014, Ang was the recipient of the Broward Women's Alliance Scholarship.
Marketing Professors Interviewed on Social Media
Marketing Professors Dr. Jim Barry and Dr. John Gironda appeared on social media expert Neal Schaffer's podcast to discuss how social media is taught in the classroom.
Marketing Professor Interviewed on Holiday Shopping
In a recent interview with CBS4, Maria Petrescu, Ph.D, assistant professor in Nova Southeastern University's H. Wayne Huizenga College of Business and Entrepreneurship explained that shoppers who missed out on Thanksgiving holiday deals will still be able to take advantage of more deals during the rest of the holiday season. "You should be able to find many many discounts from now on even before Christmas," said Petrescu.
The full interview can be viewed here: A Little Work, A Little Shopping - It's Cyber Monday
Nine M.B.A. Students Win Scholarships from Target Corporation
Students from Dr. Weinstein's MKT 5017 participated in a ten-week project culminating in a 15 minute presentation to Target executives. The first and second place teams were awarded scholarships.
The winning team - awarded a $600 scholarship - included Sara Chen, Guilianna Oblitas-Acosta, Georgia Wilmot-Jones, and Yana Young Sang. Their presentation was entitled "Changing Demographics - Focus on Baby Boomers." The second place team consisted of Melissa Brown, Carlos Castillo, Jennifer Dasilva, William Fargiano, and Craig Williams. They earned a $400 award for their presentation "Surfing the Digital Wave." MKT 5017 is an important course in the Huizenga College of Business' new M.B.A. program in Marketing.