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M.B.A. in Marketing Students

M.B.A. with a Concentration in Marketing

Contact Us

Graduate Admissions
(954) 262-5067
800-672-7223 ext. 25067
hcbeinfo@nova.edu

The corporate world has long been requesting marketing programs at the master's level. These employers have recognized that strong marketing skills are required for virtually any corporate career. In addition, if you intend to own your own business, no matter what field you are in, marketing skills are crucial.

The Marketing M.B.A. Concentration program was designed with the needs of different industries incorporated into the course content. The Marketing Manager position is normally described by the Bureau of Labor Statistics as someone responsible for planning, directing, and coordinating marketing policies and programs. Marketing managers also help to determine the demand for products and services, identify potential customers and develop pricing strategies with the goal of maximizing the firm's profits or share of the market.

All of the courses included in the M.B.A. with a Concentration in Marketing will give the potential Marketing Manager or Entrepreneur the tools for strategic thinking and skills that can translate into success!

Admissions Deadlines:

Winter I 2019: December 21, 2018
Winter II 2019: March 4, 2019
Summer 2019: April 22, 2019
Fall I 2019: August 5, 2019
Fall II 2019: October 7, 2019

 

  • M.B.A. core courses offered weeknights or during the day on the main campus and online. Marketing courses offered weeknights on the main campus and online.
  • Program begins five times annually with starts in August, October, January, March, and May.

For more information about the program, please contact:

The Office of Graduate Admissions
(954) 262-5168
1-800-672-7223 ext. 25168
hcbeinfo@nova.edu

Total Credits: 40-49

M.B.A. Core Courses (22-31 total credits)

Marketing Concentration Courses (18 total credits)
MKT 5290 Cases in Strategic Marketing  
Choose five from the following:
MKT 5200 Customer Value  
MKT 5205 Consumer Behavior  
MKT 5215 Sales Management  
MKT 5225 Social Media Marketing  
MKT 5235 Global Marketing  
MKT 5245 Marketing Research  
MKT 5250 Brand Management  
MKT 5255 Marketing Analytics  
MKT 5260 Services Marketing  
MKT 5270 Managing Marketing Communications  
MKT 5280 Marketing Internship  

Full-Time professionals are available to discuss the M.B.A. with a Concentration in Marketing curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.

Course Descriptions

The following prerequisite courses are built into the M.B.A. core curriculum.

ACT 5001 Introductory Accounting*
FIN 5008 Business Finance**
QNT 5000 Foundations of Business Statistics**

* Course may be waived at the discretion of the department chair or designee. Waivers will only be considered when an equivalent course with a grade of C has been earned in the past 10 years

** Waivers will only be considered when an equivalent course with a grade of B- has been earned in the past 5 years

Students have two options for satisfying a program prerequisite course:

  1. Complete course(s) offered by the H. Wayne Huizenga College of Businessand Entrepreneurship;
  2. Complete a proficiency examination administered by a testing organizationthat has national recognition, such as CLEP and DANTES. Students selecting this option must complete the requirements within their first two semesters with HCBE. After the second semester, courses must be completed with HCBE. Official transcripts must be received by the office of Academic Advising one week prior to students seeking to register for courses requiring the prerequisite requirement.

Upcoming Events

Upcoming Events

January 24
Graduate Business Open House

Join us for our Graduate Business Open House where it's more convenient than ever for you to get admitted to the Huizenga College of Business. This all inclusive event enables you to learn about our programs, complete your application, and be admitted—all on the same day and in one place. The application fee is waived this week only at this event!

RSVP >>

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