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M.B.A. in Marketing Students

M.B.A. with a Concentration in Marketing

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Graduate Admissions
(954) 262-5067
800-672-7223 ext. 25067
hcbeinfo@nova.edu

In a crowded global market, it’s more important than ever for companies to continue finding new ways to connect with consumers. You’re ready to help lead the effort – the NSU Edge prepares you to dominate the competition.

The M.B.A. with a concentration in Marketing provides you with a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any enterprise – profit and nonprofit alike – grow a loyal consumer base. You’ll learn from Fortune 500 business executives and other industry leaders, who can provide insights and leadership while you do hands-on work on real-world projects.

You’ll develop skills for planning, directing, and coordinating marketing programs, as well as cover pricing strategies and profit maximization. Your skills in generating demand and providing multichannel experiences will position you for success, no matter what the industry. It’s all part of the NSU Edge.

Download Curriculum Sheet

Admissions Deadlines:

Winter I 2020: December 13, 2019
Winter II 2020: February 28, 2020

 

  • M.B.A. core courses offered weeknights or during the day on the main campus and online. Marketing courses offered weeknights on the main campus and online.
  • Program begins five times annually with starts in August, October, January, March, and May.

For more information about the program, please contact:

The Office of Graduate Admissions
(954) 262-5067
1-800-672-7223 ext. 25067
hcbeinfo@nova.edu

Total Credits: 37-49

M.B.A. Core Courses (22-31 total credits)

Marketing Concentration Courses (15 total credits)
XXX XXXX Open elective course in HCBE excluding CHS prefix
Choose four:
MKT 5200 Customer Value  
MKT 5205 Consumer Behavior  
MKT 5225 Social Media Marketing  
MKT 5235 Global Marketing  
MKT 5245 Marketing Research and Analytics
MKT 5255 Marketing Analytics  
MKT 5280 Marketing Internship  

Full-Time professionals are available to discuss the M.B.A. with a Concentration in Marketing curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.

Course Descriptions

ACT 5140 : Accounting for Decision Makers

Kidwell, Linda, Ph.D.

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FIN 5130 : Financial Management

Albert Williams, Ph.D.

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MGT 5105: Organizational Behavior in a Dynamic and Complex World

Tworoger, Leslie, Ph.D.

Watch Video

 

MGT 5170: Applying Strategey for Managers

Cavich, Jason, Ph.D.

WATCH VIDEO

MKT 5125: Marketing Decisions for Managers

Bay O'Leary, Ph.D.

Watch Video

The following prerequisite courses are built into the M.B.A. core curriculum.

ACT 5001 Introductory Accounting*
FIN 5008 Business Finance**
QNT 5000 Foundations of Business Statistics**

* Course may be waived at the discretion of the department chair or designee. Waivers will only be considered when an equivalent course with a grade of C has been earned in the past 10 years

** Waivers will only be considered when an equivalent course with a grade of B- has been earned in the past 5 years

Students have two options for satisfying a program prerequisite course:

  1. Complete course(s) offered by the H. Wayne Huizenga College of Businessand Entrepreneurship;
  2. Complete a proficiency examination administered by a testing organizationthat has national recognition, such as CLEP and DANTES. Students selecting this option must complete the requirements within their first two semesters with HCBE. After the second semester, courses must be completed with HCBE. Official transcripts must be received by the office of Academic Advising one week prior to students seeking to register for courses requiring the prerequisite requirement.

Upcoming Events

Upcoming Events

October 17
Virtual Information Meeting

Please join NSU’s Huizenga College of Business to learn more about our MBA, MPA, Master of Accounting, and MSRED programs. Take this opportunity to learn more about our admissions criteria and have your application fee waived. Information about scholarships and financial aid will also be available. We look forward to welcoming you to the Shark Nation!!

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