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M.B.A. Students

Religious Organization Management Certificate

Winter Registration

Registration for the Winter semester opens Monday, October 26. Classes begin January 4.

Need help planning? Contact your Academic Advisor for assistance.

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ROM 5301 Digital Outreach for Religious Organizations
ROM 5302 The Business of a Community-Centric Religious Organization
ROM 5303 Entrepreneurial Strategies for Religious Organizations
ROM 5304 Planting Places of Worship in the Modern Era
ROM 5305 Foundational Systems for Revitalizing Congregations

Full-Time professionals are available to discuss the Religious Organization Management certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.

Course Descriptions

ROM 5301     Digital Outreach for Religious Organizations   (3.00 cr.)

This course is intended to bring today’s religious organization leaders up to speed on the latest in digital marketing used for congregation messaging, fellowship, and outreach. Starting with a social media marketing plan tailored to religious organization settings, the program is intended to acquaint entrepreneurial leaders with the latest in social networking, digital asset adoption and content development strategies. This course will help students adopt strategies for integrating all digital components around a religious organization vision or themed series. Find out how to build communities using social networking groups, chats and live casting. Learn how world class religious organization leaders expand their congregation reach with inspirational videos and engaging social media posts.

ROM 5302     The Business of a Community-Centric Religious Organization   (3.00 cr.)

In this course, current and aspiring leaders of religious organizations will learn how to pursue the full potential of a congregation and serving communities from a business perspective. It is here that most religious leaders reluctantly spend the bulk of their time instead of inspiring and helping their congregation. The course will help religious organization leaders to critically evaluate the best ways to nurture congregations while staying true to their mission and business objectives. Emphasis will be placed on organization dynamics including optimizing congregation systems for administrative efficiency as well as community fellowship. Participants will learn of best practices in adopting religious organization management software used to automate daily operations and online donation support while promoting an engaging community that shares the passion and vision of the religious organization. Finally, learn how faith-based ministries can provide real value to their communities through local government partnering.

ROM 5303     Entrepreneurial Strategies for Religious Organizations   (3.00 cr.)

In this course, aspiring religious organization leaders will learn how to pursue the full ministerial potential of their serving communities by examining innovations shaping contemporary religious organizations. Designed especially for those currently in or considering future roles as executive directors or ministry leaders, this course will demonstrate how religious entrepreneurial leaders think as missionaries while understanding the cultural context in their serving communities. Find out how these leaders attract new congregation members by building critical mass for well-leveraged facility expansions and creating marketing strategies where social media is seen as a mission field rather than a promotional channel. Learn how to maximize touch points for expanding your local community reach and building relationships in a culture where trust in institutions is severely damaged. Find out how music/arts, social and community outreach and adult-oriented programs have led to the success of thriving religious organizations. Finally, the course will demonstrate successful techniques for embracing local communities through public relations campaigns and ministries tailored to the demographic mix of the serving population.

ROM 5304     Planting Places of Worship in the Modern Era   (3.00 cr.)

This course will educate existing or aspiring religious organization leaders on the merits and decisions steps required to birth new places of worship ranging from house-based to multi-site international expansions. The course is intended to educate these leaders on the fundamentals of attracting new congregations and securing facilities equipped to accommodate the indigenous community. Beginning with the steps required to justify and qualify a contextually appropriate place of worship, learn how to strategically locate facilities from socio-cultural research, unserved population analysis and real estate mapping. Discover the cases supporting building permanency, partnerships and modularity. From site approval plans, find out how successful leaders raise funds while maintaining financial self-sufficiency throughout the launch and early growth phases. Learn how to replicate the culture and media technology infrastructures to ensure a seamless connection with the parent organization while capitalizing on local leadership and community resources for worship experiences and administrative support. This course will also familiarize students with start-up challenges in board adoption, accounting set-ups, and public relations campaigning.

ROM 5305     Foundational Systems for Revitalizing Congregations   (3.00 cr.)

From case studies and system software tools, learn how to revitalize a place of worship without cracking foundations. Whether engaged in congregation administration functions or community fellowship initiatives, the course will familiarize leaders with strategies and systems needed to turnaround a fractured or eroding congregation. Discover how places of worship can more readily overcome hard times, turnover and internal strife when their leaders see places of worship as an organism and not an organization. By developing a systems mindset, students will learn how to seamlessly align a compelling new vision and mission with revamped systems for worship services, attracting and assimilating new members, multiplying small groups, mobilizing volunteers, stewardship, developing leaders, and continuous process improvement. The course teaches students how to integrate all management software modules and digital assets so that congregations and religious organization staff are on the same page. Special attention is placed on systems for addressing the growing concerns in congregation health, youth protection, inner conflict, declines in committed volunteers, and migration of small/mid-size ministry talent and congregations to a growing landscape of mega-institutions and televangelists.

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