Master the DNA of Business

The survival of virtually every enterprise – profit and nonprofit alike – depends upon effective marketing. Build a solid understanding of this discipline and you’ll go places, regardless of your chosen specialty or industry.

With your M.B.A. in Marketing, you’ll study how to generate product or service demand. Find profitable new customers and stop current ones from leaving. You’ll cover pricing strategy and profit maximization. And position yourself for stronger corporate or entrepreneurial success.

“My corporate experience has provided a solid background of successes and failures that add to the credibility of the marketing concepts covered in class.”

James Barry, D.B.A., Assistant Professor of Marketing
James Barry

Quick Facts

Curriculum

NSU’s M.B.A. program is 37-49 total credits to complete, depending on undergraduate coursework.

Start Dates

The M.B.A. in Marketing  is available to start in August, October, January, March and May

Delivery Options

Classes for the M.B.A. in Marketing program are offered online and in the evening at our Fort Lauderdale/Davie and Miami campuses. 

Tuition

Tuition for the degree program is $967 per credit hour. Discounted rates are available through our employer tuition program.

Application Deadline

Winter II 2021: March 1, 2021
Summer 2021: April 30, 2021

Certificate

The College of Business also offers a Marketing Certificate program for non-degree seeking students. Learn more about obtaining a Marketing Certificate.

Earning Potential

Marketing Benefits Manager

$128,750 Average Salary Per Year

9% Projected Employment Growth

Sales Manager

$113,860 Average Salary Per Year

5% Projected Employment Growth

Advertising and Promotions Manager

$95,890 Average Salary Per Year

9% Projected Employment Growth

Source: U.S. Bureau of Labor Statistics

Marketing Curriculum

View PDF
M.B.A. Core Courses (22–31 credits)
Credits
ACT 5001 *
Introductory Accounting (ACT 5001 * / Credits: 3 )
3
ACT 5140
Managing Organizational Behavior in a Dynamic and Complex World (ACT 5140 / Credits: 3 )
3
FIN 5008**
Business Finance (FIN 5008** / Credits: 3 )
3
FIN 5130
Financial Management (FIN 5130 / Credits: 3 )
3
ISM 5150
Information Strategy for Digital Transformation (ISM 5150 / Credits: 3 )
3
MGT 5001
Developing Academic and Career Success (MGT 5001 / Credits: 1 )
1
MGT 5105
Managing Organizational Behavior in a Dynamic and Complex World (MGT 5105 / Credits: 3 )
3
MGT 5170
Applying Strategy for Managers (MGT 5170 / Credits: 3 )
3
MKT 5125
Marketing Decisions for Managers (MKT 5125 / Credits: 3 )
3
QNT 5000**
Foundations of Business Statistics (QNT 5000** / Credits: 3 )
3
QNT 5160
Analytical Modeling for Decision Making (QNT 5160 / Credits: 3 )
3
Marketing Major Required Course (3 credits)
Open elective—any course in HCBE excluding CHS prefix ( )
Marketing Electives (12 credits - Choose four)
Credits
MKT 5200
Customer Value (MKT 5200 / Credits: 3 )
3
MKT 5205
Consumer Behavior (MKT 5205 / Credits: 3 )
3
MKT 5225
Social Media Marketing (MKT 5225 / Credits: 3 )
3
MKT 5235
Global Marketing (MKT 5235 / Credits: 3 )
3
MKT 5245
Marketing Research and Analytics (MKT 5245 / Credits: 3 )
3
MKT 5255
Marketing Analytics (MKT 5255 / Credits: 3 )
3
MKT 5280
Marketing Internship (MKT 5280 / Credits: 3 )
3

* Course may be waived at the discretion of the department chair or designee. Waivers will only be considered when an equivalent course with a grade of C has been completed in the past 10 years.
** Waivers will only be considered when an equivalent course with a grade of B- has been completed in the past 5 years.

For a full list of all course descriptions, visit coursewizard.nova.edu.

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Advisor or Degree works audit can provide you with the courses required for your catalog term.

Business Is Changing. Are You Ready?

When life turns upside down, can you navigate change and come out on top? Can you find the path that’s best for people, planet, and profit, without sacrificing one for the other? At NSU Business we’ll help you prepare for whatever lies ahead. So your career can thrive along with your community. So you’ll be the best for yourself and Best for Our World™.

Advance your career with our world-class MBA programs, join our network of leaders, change agents, and innovators. And, above all, be a Difference Maker.

Success Stories

Master This Changing World and Fulfill Your Purpose

The world is changing more rapidly than ever and it’s not kind to those who settle for ordinary. Instead of chasing the paycheck, we say do it for the payoff. People, planet, then profit. That’s the triple bottom line. Do your best. Be your best. Because that’s how to be Best for Our World.™

Be an earth shaker. A risk taker. A barrier breaker. Be anything you want to be. As long as you become a Difference Maker.

About the NSU Edge

Take The Next Step

You May Also Like

M.B.A. in Business Flex

Gain a solid business foundation through specialized study customized for your professional goals. Mix and match courses to create a unique and exceptional M.B.A. experience.

M.B.A. in Business Intelligence / Analytics

Make an immediate, impactful contribution through advanced proficiency in the science of business modeling, database systems, data warehousing, data mining, and benchmarking.

M.B.A. in Management

Learn how to lead teams, initiatives and companies to grow and excel by covering every key business discipline, including administration, operations, management, accounting, finance, economics and marketing and more.

The H. Wayne Huizenga College of Business and Entrepreneurship graduate enrollment office is located in the Carl DeSantis Building in Suite 1115 on NSU's Fort Lauderdale-Davie campus in Davie, Florida. Click here for a map.

Phone: (954) 262-5067 or Toll-Free: (800) 672-7223 x25067

Email: hcbeinfo@nova.edu

Schedule an Appointment

Hours of Operation

Monday – Friday
8:30 a.m. – 5:00 p.m.