Tais Barreto, Ph.D.

Dr. Tais Barreto is an Assistant Professor of Management at the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University. Tais has a Ph.D. in Management with an emphasis in Strategy and Cross-Cultural Management from Florida Atlantic University.

Prior to joining NSU, Tais gained experience in a variety of areas in both large and growing companies. Over the years, Tais has handled procurement, sourcing, and international trade, including setup of foreign subsidiaries and negotiations with partners. Moreover, she has managed and implemented motivational strategies for diverse work teams.

Tais’ research interests include how organizations learn to engage in interfirm relationships and how culture influences business practices. Her research has been published in outlets such as the Journal of Organizational Behavior and the Journal of Cross-Cultural Psychology.

Barreto, T., Williams, E., Pillai, R., Sims, R., McCombs, K., Lowe, K. Leadership Under Threat: Charismatic Rhetoric, Follower Perceptions, and Selection Outcomes. Academy of Management Annual Meeting in Seattle, USA 2022 (Best Paper).

Barreto, T.S. “Alliance Engagement Speed and the Impact of Alliance Portfolio Size on Firm Performance” Academy of Management Annual Meeting in Seattle, USA 2022.

Blurred lines: Cultural differences in boundary management between work and non-work, 2018 Academy of Management Annual Meeting, 2018, Chicago, IL

Factors of Entrepreneurial Culture: The Effects of Temporal Orientation on Innovation, Academy of Management Annual Meeting, 2017, Atlanta, USA

Different Strokes for Different Folks: How Generational Differences Influence Social Performance, Academy of Management Annual Meeting, 2017, Atlanta, USA

The Cost of Knowledge: Research Intensity and Environmental Effects on Cross- Border Acquisition Premiums, Academy of International Business Annual Meeting, 2016, New Orleans, USA

Revised Sources of Guidance Measures: Six Events and Demographic Controls, International Association for Cross Cultural Psychology International Congress, 2014, Reims, France

Societal Temporal Orientation and Innovation: Evidence from Hofstede and GLOBE, Academy of International Business Annual Meeting 2014, Vancouver, Canada

Exploratory Factor Analysis Use in International Business Research: Miscalculation of Factor Scores, Academy of International Business Annual Meeting 2013, Istanbul, Turkey

Barreto, T., Cox, K., Lanivich (2022). Temporal orientation as a robust predictor of innovation. Journal of Business Research. 138, 287-300.

Kaabachi, S., Ben Mrad, S., & Barreto, T. (2022). Reshaping the bank experience for GEN Z in France. Journal of Marketing Analytics.

Sims, R., Barreto, T. (2021). In defense of misconduct: The use of neutralization techniques by ingroup Members. Journal of Social Psychology.

Jason Lortie, Tais Barreto, & Kevin Cox (2019). The implications of national and regional long-term orientation on entrepreneurial activity. International Journal of Entrepreneurial Behavior & Research 25(6), pp. 1236-1258.

Kevin Cox, Steve Stewart, Jason Lortie, & Tais Barreto (2019). Different strokes for different folks: Generational differences, social salience, and social performance.. The International Journal of Entrepreneurship and Innovation 20(3), pp. 170-181.

Ravi Chinta, Claudette Chin-Loy, & Tais Barreto (2018). Gender Parity in “critical thinking proficiency” among Undergraduate Business Majors: An Empirical Validation of across Academic Achievement Levels. Journal of Academy of Business and Economics 18(1), pp. 5-12.

Mark Peterson & Tais Barreto (2018). Interpreting societal culture value dimensions. Journal of International Business Studies 49(9), pp. 1190-1207.

Mark Peterson & Tais Barreto (2015). Descriptive norms, norm innovations and levels of analysis. Journal of Cross-Cultural Psychology 46(10), pp. 1332-1335.

Mark Peterson & Tais Barreto (2014). The like it or not proposition: Implications of societal characteristics for the cultural expertise and personal values of organization members. Journal of Organizational Behavior 35(8), pp. 1134-1152.