Dr. Selima Ben Mrad is an Associate Professor of Marketing. She holds a Ph.D. in Business Administration (Marketing) from Florida Atlantic University. Before Joining NSU, Dr. Ben Mrad worked as an assistant Professor of Marketing at Barry University for six years and an instructor at Florida Atlantic University for four years.
Her corporate experience involves consulting for several profit and non-profit small businesses and working as a marketing research analyst. Her areas of interest include Marketing strategy, consumer behavior, international marketing, Marketing research, and services marketing.
Dr. Ben Mrad believes in experiential learning and has worked with her MBA students at Barry University developing the Marketing strategy for MIMO (Miami Modern District) and for the City of Miami Shores in Florida. Dr. Ben Mrad is very passionate about teaching; she wants her students to conduct real projects.
She says: “I want my students to be an asset to any corporation and be able to add value to the corporation they work for and they can only do it if they only try.”
Dr. Ben Mrad serves on the Board of Director of Lycee Franco Americain in Cooper City and she was elected as the volunteer of the year in 2012. Dr.Ben Mrad has also volunteered as a Judge for the Good to Great Award at the Miami Chamber of Commerce.
Dr. Ben Mrad has also published in prestigious journals such as the Journal of Macromarketing, the Journal of International Consumer Marketing, the Journal of Global Business, the Journal of China Marketing, and for several conferences such as the Academy of International Business, Macromarketing Conference, and the American Marketing Association Conference.
Assessing consumer confidence from online sources, The Academy of Marketing Science World Marketing Congress, 2016
How do Incentivized Product Reviews impact Sales?, the Academy Marketing Science, 19th World Marketing Congress in Paris, 2016, Paris, France
Are Middle Eastern Consumers Different? A Profile of Ethnocentric and Animus Consumers in Lebanon and Tunisia, 2nd International Interdisciplinary Business-Economics Advancement Conference, 2014, Paris, France
Theoretical Model of Consumer Animosity: Motivations & Outcomes in Tunisia and Lebanon, Academy of International Business Conference, 2012, Paris, France
Animosity and Its Effect On The Consumer Learning Process, International Conference on Business Related Studies, 2012, Paris, France
Selima Ben Mrad & Anne Fiedler (2019). The Moderating Effect of e-Bank Structure on Consumers’ Trust. International Journal of Bank Marketing TBA(TBA), pp. 38.
Souheila Kaabachi , Selima Ben Mrad, & Kathleen O'Leary (2019). Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility. International Journal of Bank Marketing 37(2).
Maria Petrescu, Selima Ben Mrad, Kathleen O'Leary, (2018). Reciprocal influences and effects of viral NWOM campaigns in social media. Journal of Marketing Communications.
Maria Petrescu, Kathleen O'Leary, Deborah Goldring, & Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars.. Journal of Retailing and Consumer Services 41, pp. 288-295.
Samy Belaid, Selima Ben Mrad, Jerome Lacoeuilhe, Maria Petrescu, (2017). The Value of Experiential Brand Dimension in Less Developed Economies - Scale Development. Journal of Marketing Analytics 5(3-4), pp. 111-120.
Souheila Kabaachi, Selima Ben Mrad, & Maria Petrescu (2017). Consumer initial trust toward internet-only banks in France. International Journal of Bank Marketing 35(6), pp. 903-924.
Selima Ben Mrad, T Mangleburg, & M Mullen (2014). Do Consumer's Forgive? A Study of Animosity In the MENA Region. Journal of International Consumer Marketing 26(2), pp. 153-166.
Selima Ben Mrad, A Daghestani, & B Payne (2014). On the Financial Characteristics of Firms That Maintained Or Increased Market Value During A Period of Economic Recession And Financial Market Turmoil. Southwestern Economic Review 1(41), pp. 1-10.
Selima Ben Mrad, Laura Kozloski, (2014). Are Middle-Eastern consumers different? A profile of ethnocentric and animus consumers in Lebanon and Tunisia. Journal of Global Business Issues 8(2), pp. 19-29.
Selima Ben Mrad, Y Sheng, & Laura Kozloski-Hart (2013). Do Rumblings Lead to Real Action? A Case of Consumer Animosity and Boycott in China. International Journal of China Marketing 3(2), pp. 35-48.
Selima Ben Mrad & Laura Kozloski-Hart (2013). Students Led Consulting Projects Succeed As An Experiential Learning Tool in MBA Marketing Strategy. Business Education Innovation Journal (November).
Selima Ben Mrad, T Mangleburg, & M Mullen (2012). Consumer Ethnocentrism In the Middle East: Measurement Properties Of The CETSCALE in Tunisia and Lebanon. Journal of International Management Studies 16(3).
Selima Ben Mrad, M Mullen, P Doney, & Y Sheng (2009). Effects of International And Economic Development On Quality of Life. Journal of Macromarketing 29(), pp. 244-258.
Selima Ben Mrad, Y Sheng, & M Mullen (2008). Made in China: Do American Consumers Really Care? Journal of Global Business 19(37), pp. 5-16.
Selima Ben Mrad (2005). Spice trade: A History Of a Fantasy Substance. Journal of Macromarketing 25(2).