John Gironda, Ph.D.

John Gironda is an Associate Professor of Marketing at Nova Southeastern University. He received his Ph.D. from Florida Atlantic University. His teaching and research interests include digital and social media marketing, branding, advertising, consumer behavior, marketing strategy, and consumer privacy issues.

His research has been published in Industrial Marketing Management, Psychology & Marketing, Journal of Marketing Theory and Practice, Electronic Commerce Research and Applications, and Journal of Marketing Management.

He has also presented papers at a number of conferences including the American Marketing Association Summer and Winter Conferences, Academy of Marketing Science Annual Conference, Society for Marketing Advances Annual Conference, Academy of Marketing Science World Marketing Congress, and the International Colloquium on Consumer Brand Relationships.

Using the PACADI Case Analysis Framework for Marketing Decisions, Society for Marketing Advances Annual Conference, 2019, New Orleans, LA.

Consumer Inferences of Ad Believability and Manufacturer Trust, Society for Marketing Advances Annual Conference, 2018, West Palm Beach, FL.

Inbound Marketing: The Impact of a Firm’s Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-of-Mouth Intention, Society for Marketing Advances Annual Conference, 2016, Atlanta, GA.

Piracy, price, and word-of-mouth: an equity theory examination of consumer digital piracy rates, Academy of Marketing Science Conference, 2016.

Personalized Advertising, Invasiveness, and Consumers' Attitudes, Academy of Marketing Science Annual Conference, 2015, Denver, CO.

Online Piracy and Country-Level Influencers, American Marketing Association Winter Educator's Conference, 2015, San Antonio, TX.

Dynamic Pricing and Brand Image, Academy of Marketing Science Annual Conference, 2014, Indianapolis, IN.

Advertising derived brand information and purchase intentions: traditional advertisements and Millennials, Society for Marketing Advances Annual Conference, 2014, New Orleans, LA.

Gironda, John T., & Petrescu, Maria, The Use of AI in Sales: A Literature Review and Bibliometric Analysis, Association of Collegiate Marketing Educators (ACME) Annual Conference, 2022

Weinstein, Art T., Brotspies, Herbert, Gironda, John T., Using the PACADI Case Analysis Framework for Marketing Decisions, Society for Marketing Advances (SMA) Annual Conference, 2019

Gironda, John T., Petrescu, Maria, & Fine, Monica B., Consumer Inferences of Ad Believability and Manufacturer Trust, Society for Marketing Advances (SMA) Annual Conference, 2018

Gironda, John T., Petrescu, Maria, & Korgaonkar, Pradeep K., Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates, Academy of Marketing Science Annual Conference, 2016

Casas, Luis, Weisfeld-Spolter, Suri, Yurova, Yuliya, Gironda, John T., & O'Leary, Kathleen, Inbound Marketing: The Impact of a Firm’s Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-of-Mouth Intention, Society for Marketing Advances (SMA) Annual Conference, 2016

Gironda, John T., & Korgaonkar, Pradeep K., Personalized Advertising, Invasiveness, and Consumers’ Attitudes, Academy of Marketing Science Annual Conference, 2015

Petrescu, Maria, Gironda, John T., & Korgaonkar, Pradeep K., Online Piracy and Country-Level Influencers, American Marketing Association Winter Conference, 2015

Gironda, John T., Dynamic Pricing and Brand Image, Academy of Marketing Science Annual Conference, 2014

Petrescu, Maria, & Gironda, John T., Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials, Society for Marketing Advances (SMA) Annual Conference, 2014

Gironda, John T., & Korgaonkar, Pradeep K., Social Networking Sites & Planned Behavior, American Marketing Association Summer Conference, 2012

Gironda, John T., & Peterson, Mark F., Interpersonal Trust and Within-Nation Regional E-Commerce Activity, Academy of Marketing Science World Marketing Congress Conference, 2012

Gironda, John T., & Korgaonkar, Pradeep K., The Psychology of Social Networking Site Usage: An Empirical Examination of Antecedents to Intention and Behavior, Academy of Marketing Science World Marketing Congress Conference, 2012

Gironda, John T., Entrepreneurial and Market Orientations: An Integration, Research Symposium on Marketing and Entrepreneurship, 2010

Murphy, Micah M., Gironda, John T., & Petrescu, Maria, The Relation Between Brand Personality and Brand Relationships, International Colloquium on Consumer-Brand Relationships, 2010

Fine, M. B., Gironda, J., Petrescu, M., Dobre, C. (in press). The Oscars: Friends and Foes for Millennials. To appear in Journal of Consumer Behaviour.

Petrescu, M., Krishen, A., Kachen, S., Gironda, J. (in press). AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives. To appear in Industrial Marketing Management.

Deborah Goldring, Baiyun Gong & John T. Gironda (2022). Mavens at Work: Brand Commitment and the Moderating Role of Market Mavens on Social Media Engagement, Journal of Promotion Management, 28:3, 261-287.

Fergurson, J., Gironda, J., Petrescu, M. (2021). Salesperson Attributes that Influence Consumer Perceptions of Sales Interactions. Journal of Consumer Marketing, 38(6), 652-663.

Korgaonkar, Pradeep K., Gironda, John T., Petrescu Maria, Krishen, Anjala S., & Mangleburg, Tamara F. (2020). Preventing Shoplifting: Exploring Online Comments to Propose a Model, Psychology & Marketing, Vol. 37, No. 1, pp. 141-153.

Weinstein, Art, Brotspies Herbert V., and Gironda, John T. (2020). Do Your Students Know How to Analyze a Case—Really?: A Framework for Using Cases to Help Students Become Better Decision Makers, Harvard Business Publishing Education.

Petrescu, M., Gironda, J., Brotspies, H. (2019). Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It? Journal of Marketing Communications.

Barry, J., Gironda, J. (2019). Operationalizing Thought Leadership for Online B2B Marketing. Industrial Marketing Management, 81(August 2019), 138-159.

Petrescu, M., Gironda, J., Korgaonkar, P. (2018). Online Piracy in the Context of Routine Activities and Subjective Norms. Journal of Marketing Management, 34(3-4), 314-346.

Gironda, J., Korgaonkar, P. (2018). iSpy? Tailored vs. Invasive Ads and Consumers’ Perceptions of Personalized Advertising. Electronic Commerce Research and Applications, 29(May-June), 64-77.

Barry, J., Gironda, J. (2018). A Dyadic Examination of Inspirational Factors Driving B2B Social Media Influence. Journal of Marketing Theory and Practice, 26(1-2), 117-143.

Barry, J., Gironda, J. (2018). Developing Social Selling Influence: An Archetypal Examination of Content Strategies and Influence Tactics. Journal of Selling.

Petrescu, M., Gironda, J., Korgaonkar, P. (2017). Online piracy vs. public policy and cultural influencers. International Journal of Marketing and Social Policy, 1(1), 3-13. 

Fine, M., Gironda, J., Petrescu, M. (2017). Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors. Journal of Hospitality and Tourism Technology, 8(2), 280-295.

Korgaonkar, P. K., Petrescu, M., Gironda, J. (2016). Hispanics and Viral Advertising. Journal of Retailing and Consumer Services, 32(September), 46-59.

Petrescu, M., Gironda, J., Korgaonkar, P. (2015). Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions. Journal of Internet Commerce, 14(3), 384-405.

Gironda, J., Peterson, M. (2014). Interpersonal Trust and Within-Nation Regional E-Commerce Adoption. European Journal of International Management, 8(3), pp. 241-259.

Gironda, J., Korgaonkar, P. (2014). Understanding Consumers' Social Networking Site Usage. Journal of Marketing Management, 30(No. 5-6), pp. 571-605.