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Art Weinstein, Ph.D.

Art Weinstein
Professor of Marketing


  • PHD - Florida International University - Business Administration
  • MBA - Florida International University - Business Administration
  • BA - University of South Florida - Marketing
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MKT 5125 Marketing Decisions for Managers
MKT 5200 Customer Value
Superior Customer Value: Strategies for Winning and Retaining Customers, 3rd ed.
CRC Press/Taylor & Francis Group 2012

James Barry & Arthur Weinstein Business Psychographics: From Concept to Application. 2007 Academy of Marketing Special Interest Group. "Market Segmentation: Bridging the Theory/Practice Divide" 2007.

Global Customer Satisfaction and Experience Management, Academy of Marketing Science Annual Conference , 2020, Virtual

Using the PACADI Case Analysis Framework for Marketing Decisions, Society for Marketing Advances Annual Conference, 2019, New Orleans, LA

The CVS Prescription for Superior Customer Value - A Case Study, Society for Marketing Advances Annual Conference, 2018, West Palm Beach, FL

Rethinking Business Segmentation: A New Conceptual Model and Perspective, Association of Marketing Theory and Practice 2017 Annual Meeting, 2017, West Palm Beach, FL

Case Study - Bank of America: When Good is Not Good Enough, Academic and Business Research Institute, 2015, West Palm Beach, FL

Trader Joe's - A Customer Value Case Study, Academy of Business Research 2015, West Palm Beach, FL

Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives, Association of Marketing Theory and Practice 2015, West Palm Beach, FL

Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights From Marketing Executives, AMA Winter Educators' Conference 2014, West Palm Beach, FL

How Knowledge Organizations Can Win in the Market by Co-Creating Value with Customers, Strategic and Competitive Intelligence Professionals Conference 2014, West Palm Beach, FL

Strategic Innovation in B2B Technology Markets: Managerial Insights, Society for Marketing Advances 2012, West Palm Beach, FL

Arthur Weinstein (2020). Houdini's Magical Marketing Strategies. Journal of Strategic Marketing Published online(), pp. .

Arthur Weinstein (2020). Business Models for the Now Economy. Journal of Business Strategy digitally published ahead-of-print(), pp. .

Arthur Weinstein (2020). Creating Superior Customer Value in the Now Economy. Journal of Creating Value/Sage Publications 6(1), pp. 20-33.

Herbert Brotspies & Arthur Weinstein (2019). Rethinking Business Segmentation: A Conceptual Model and Strategic Insights . Journal of Strategic Marketing/Routledge -Taylor & Francis 27(2), pp. 164-176.

Arthur Weinstein & Donovan McFarlane (2017). Case Study -- How a Business School Blog Can Build Stakeholder Relationships and Create Added Value in an MBA Marketing Program. Journal of Strategic Marketing/Routledge -Taylor & Francis 25(2), pp. 101-113.

Arthur Weinstein & Donovan McFarlane (2017). Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty. Journal of Marketing and Consumer Research 34(4), pp. 50-56.

Arthur Weinstein & Donovan McFarlane (2017). How Libraries Can Enhance Customer Service by Implementing a Customer Value Mindset. International Journal of Nonprofit and Voluntary Sector Marketing 22(1), pp. .

William Johnson & Weinstein Art (2016). Segmentation And Market Strategy: Qualitative Insights From B2b Technology Executives. Journal of Marketing and Strategic Management (10), pp. 37-51.

Art Weinstein, Lauren Turkington, & Marla Stromberg (2016). Theranos - A Case Study on Customer Value and Technology. Journal of Marketing Perspectives (), pp. .

Art Weinstein, Art Lorenzo, & Eric Roberson (2015). Bank of America Customer Service: Good is Just not Good Enough. Journal of Business Cases and Applications 14(July), pp. 1-12.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2014). Congruence of Management and Organizational Styles with Environmental Dynamics: Does Fit Still Matter?. Western Journal of Human Resource Management Winter(), pp. 54-82.

Art Weinstein (2014). Segmenting B2B Technology Markets via Psychographics: An Exploratory Study. Journal of Strategic Marketing 22(3), pp. 257-267.

Art Weinstein (2014). Target Market Selection in B2B Technology Markets. Journal of Marketing Analytics 2(1), pp. 59-69.

Art Weinstein, Y Jin, & Hilton Barrett (2013). Strategic Innovation in B2B Technology Markets: A Process Perspective. Journal of Supply Chain and Operations Management 11(1), pp. 64-76.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2012). Creative Climate: A Critical Success Factor for 21st Century Organizations. International Journal of Business Innovation & Research 6(2), pp. 202-219.

Art Weinstein & S Smith (2012). Game Plan - How Can Marketers Face the Challenge of Managing Customer Value Metrics. Marketing Management Fall(), pp. 24-31.

Art Weinstein, Joseph Balloun, & H Barrett (2011). One is Not Enough: The Need for Multiple Respondents in Survey Research of Organizations. Journal of Modern Applied Statistical Methods 10(1), pp. 287-299.

Art Weinstein (2011). Segmenting Technology Markets: Applying the Nested Approach. Marketing Intelligence and Planning 29(7), pp. 672-686.

Art Weinstein, M Britt, Joseph Balloun, & P Haan (2010). How Arrogant are Sales and Marketing Professionals: Perceptions of Business Students. Journal of Applied Marketing Theory 1(September), pp. 82-97.

Matthew Kenney & Art Weinstein (2010). Psychographic segmentation of the self-employed: An exploratory study.. New England Journal of Entrepreneurship. 13(2), pp. 47-56.

James Barry & Arthur Weinstein (2009). Business Psychographics Revisited: From Segmentation Theory to Successful Marketing Practice. Journal of Marketing Management 25(3-4), pp. 315-340.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2009). How Variation in Management Perceptions Affects Organizational Performance. Quality and Quantity 43(3), pp. 451-461.

Russell Abratt, R Trasorras, & Art Weinstein (2009). Value, satisfaction, loyalty and retention in professional services. Marketing Intelligence and Planning 27(5), pp. 615-632.

Art Weinstein & Hilton Barrett (2007). Value Creation in the Business Curriculum - A Tale of Two Courses. Journal of Education for Business 82(6), pp. 329-336.

Art Weinstein (2006). A Strategic Framework for Defining and Segmenting Markets. Journal of Strategic Marketing 14(2), pp. 115-127.

Art Weinstein, William Johnson, & M Barrett (2005). Applying Market/Business Process Orientation to Internet Grocers. Journal of Applied Management and Entrepreneurship 10(1), pp. 3-19.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2005). Success Factors for Organizational Performance: Comparing Business Services, Healthcare, and Education. SAM Advanced Management Journal Fall(3), pp. 16-28.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2005). The Impact of Creativity on Performance in Nonprofits. International Journal of Nonprofit and Voluntary Sector Marketing 10(3), pp. .

Art Weinstein, Hilton Barrett, & Joseph Balloun (2004). Success Factors for 21st Century Organizations: A Multi-Sector, Multiple Respondents Approach. International Journal of Business Disciplines 15(2), pp. 79-88.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2004). The Factors That Matter - How to Increase Your Bank's Performance. Carolina Banker 83(Fall), pp. .

Art Weinstein, Carrie Ham, & William Johnson (2003). Gaining Competitive Advantages: Analyzing the Gap Between Expectations and Perceptions of Service Quality. International Journal of Value-Based Management 16(May), pp. 197-203.

Art Weinstein (2002). Customer Retention: A Usage Segmentation and Customer Value Approach. Journal of Targeting, Measurement, and Analysis for Marketing 10(3), pp. 259-268.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2000). Marketing Mix Factors as Moderators of the Corporate Entrepreneurship-Business Performance Relationship: A Multistage, Multivariate Analysis. Journal of Marketing Theory and Practice 8(2), pp. 50-62.

Art Weinstein & E Heffes (1998). Better Performance with Market Segmentation. Accounting Today 12(7), pp. .

Art Weinstein & Randolph Pohlman (1998). Customer Value: A New Paradigm for Marketing Management. Advances in Business (Ireland) 6(10), pp. .

Art Weinstein (1998). How to Create an Innovative MBA Course. Marketing Educator 16(2), pp. .

Art Weinstein, N Koojaroenprasit, William Johnson, & D Remmington (1998). Marketing Journal Rankings Revisited: Research Findings and Academic Implications. Marketing Education Review 8(1), pp. .

Art Weinstein & Hilton Barrett (1998). The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship. Entrepreneurship Theory and Practice 23(1), pp. .

Art Weinstein (1998). The Truth About Yellow Pages: Making Them Work for You ( A Book Review). Journal of the Academy of Marketing Science 26(1), pp. .

Art Weinstein, N Koojaroenprasit, William Johnson, & D Remmington (1997). Analyzing the Reputation of Marketing Departments. Journal of Applied Management and Entrepreneurship 3(2), pp. .

Art Weinstein (1995). Market Redefinition: Strategies and Guidelines for Technology Executives. Competitive Intelligence Review 6(3), pp. .

Art Weinstein (1994). Market Definition in Technology-Based Industry: A Comparative Study of Small Versus Non-Small Companies. Journal of Small Business Management 32(4), pp. .

Art Weinstein & J Nicholls (1992). An Evaluation of SBI Marketing Consulting: The Entrepreneur's Perspective. Journal of Small Business Management 30(4), pp. .

Art Weinstein, B Seaton, & J Nicholls (1991). Students as Marketing Consultants. Journal of Marketing Education 13(2), pp. .

Art Weinstein & R Still (1990). International Sales Negotiations: The Impact of Cross-Cultural Communications. Journal of Global Marketing 3(3), pp. .

Art Weinstein & Marvin Nesbit (1987). Image-Concept Segmentation Targets Nonrational Needs. Marketing News 4(30), pp. .

Art Weinstein & Marvin Nesbit (1986). How to Size up Your Customers. American Demographics 8(7), pp. .

Art Weinstein (1986). Ten-Point Program Customizes Segmentation Analysis. Marketing News 20(11), pp. .

Art Weinstein (1985). Small firms: Try These 10 Techniques to Increase Sales. Marketing News 19(6), pp. .

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