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Sara (Suri) Weisfeld-Spolter, Ph.D.

Sara Weisfeld-Spolter
Professor of Marketing


  • PHD - City University of New York - Business
  • MS - City University of New York - Business
  • BBA - Zicklin School of Business, Baruch College - Marketing and Advertising
No information on file.
MKT 3050 Marketing Principles and Application
MKT 3060 Consumer Behavior
MKT 4700 Marketing Research
MKT 5205 Consumer Behavior
MKT 5245 Marketing Research and Analytics
No information on file.

Yuliya Yurova, Cynthia Rippe, Sara Weisfeld-Spolter, & F Sussan Not all adaptive selling to multichannel consumers is influential: The moderating effect of product type and consumer planned behavior.. AMA Association for Consumer Research Conference 2015.

Sara Weisfeld-Spolter, Cindy Rippé, Yuliya Yurova, Dena Hale, & Fiona Sussan Expanding Channel Options Influence on Consumer Control in the Retail Store. ACR North American Advances 2014.

Selling as an Instructional Communication Pedagogical Technique, Journal of Marketing Research Special Issue Preconference: Education and Marketing, 2019, Austin, TX

PRODUCT LABEL COMMUNICATION FOR ALLERGIC CONSUMERS, American Marketing Association 2017 Winter Conference, 2017, Austin, TX

Using The Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll, Academy of Marketing Science Annual Conference, 2017, Coronado, CA

A Sub-Regional Cultural Perspective on Hispanic Financial Planning, 2016 Summer American Marketing Association Conference, 2016,

Inbound Marketing: the Impact of a Firm's Visibility, Management, Active Listening and Community Building on Consumer Purchase Intention and Word-of-Mouth Marketing, Society for Marketing Advances, 2016,

How Can Salesperson Connect with Customer when the Customer is Connected to the Phone, Society for Marketing Advances Annual Conference 2016,

Student Entitlement, Co-Production and Student Satisfaction, Summer Marketing Educators' Conference 2016,

Does the Salesperson Have the Midas Touch? The Moderating Effect of Adaptive Selling on the Purchase Intention of the Multichannel Consumer, The 2016 American Marketing Association Annual Conference, 2016 Winter Marketing Academic Conference 2016,

Not All Adaptive Selling to Multichannel Consumers is Influential: the Moderating Effect of Product Type and Consumer Planned Behavior, AMA/ACRA Triennial Conference 2015,

How FASB 123 (R) Effects CEO Compensation, Advertising and R&D Expenses, 14th FRAP Finance, Risk and Accounting conference 2014,

Is There A Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?, Atlantic Marketing Association Annual Conference 2014,

Framework for Teaching Introductory Sales Online, National Conference of Sales and Sales Management 2014,

Salesperson's Influence on the Global Multichannel Consumer, National Conference of Sales and Sales Management. 2014,

Expanding Channel Options Influence on Consumer Control in the Retail Store, North America Association for Consumer Research Conference 2014,

Testing Mediation Effects in PLS PM: Full or Partial Mediation?, The 44th Annual Conference of Southwest Decision Sciences Institute 2014,

Identifying Dimensions of a Sale Promotion, AIMS Tenth International Conference 2013,

Effects of Product Label Claims and Nutritional Fact Panel Information on Food Allergic Consumers' and Food Allergic Stakeholders' Perception of Claim, Trust of Manufacturer, and Overall Purchase Intention, Institute of Food Products Marketing Conference 2012,

Cindy Rippe, Sara Weisfeld-Spolter, Yuliya Yurova, & Fiona Sussan (2015). Is there a global multichannel consumer?. International Marketing Review 32(3-4), pp. 329-349.

Cindy Rippe, Sara Weisfeld-Spolter, Yuliya Yurova, Alan Dubinsky, & Dena Hale (2017). Under the sway of a mobile device during an in-store shopping experience. Psychology & Marketing 34(7), pp. 733-752.

Yuliya Yurova, Cindy Rippe, Sara Weisfeld-Spolter, Fiona Sussan, & Aaron Arndt (2017). Not all adaptive selling to omni-consumers is influential: The moderating effect of product type. Journal of Retailing and Consumer Services 34(), pp. 271-277.

Cindy Rippe, Sara Weisfeld-Spolter, & Yuliya Yurova (2020). Selling-to-Teach? A Didactical Look at the Natural Integration between Teaching and Selling. Journal of Marketing Education (), pp. .

Cindy Rippe, Sara Weisfeld-Spolter, Yuliya Yurova, Dena Hale, & Fiona Sussan (2016). Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer. Journal of Consumer Marketing 33(6), pp. 469-478.

Cindy Rippé, Sara Weisfeld-Spolter, (2019). Anxiety Attachment and Avoidance Attachment: Antecedents to Self-Gifting. Journal of Consumer Marketing 36(7), pp. 939-947.

Eleanor Lawrence, Margaret Dunn, & Sara Weisfeld-Spolter (2018). Developing Leadership Potential in Graduate Students with Assessment, Self-Awareness, Reflection and Coaching. Journal of Management Development Vol. 37 ( Issue: 8), pp. pp.634-651.

Sara Weisfeld-Spolter (2018). Integrating affect, cognition, and culture in Hispanic financial planning . International Journal of Bank Marketing Vol. 36(No. 4), pp. pp. 726-743 .

Cindy Rippe, Sara Weisfeld-Spolter, Shannon Cummins, & Yuliya Yurova (2018). Congruence Between Course Modality and Professor Communication: A Study of Pedagogical Impact Using Sales Techniques. Journal for Advancement of Marketing Education 26(2)(), pp. 10-21.

Sara Weisfeld-Spolter & Maneesh Thakkar (2016). The Effect of Self-Construal on consumers likelihood and attitude towards self-gifting. . Academy of Marketing Studies Journal Vol. 20 (2), pp. 137-144.

Sara Weisfeld-Spolter & Cindy Cummins (2016). TONS: A Guide to Teaching On-line Sales Courses. Journal for Advancement of Marketing Education 24(Special Issue Teaching Innovations in Sales Education.), pp. 1-7.

Sara Weisfeld-Spolter & Cindy Dubinsky (2016). Selling in an Asymmetric Retail World: Perspectives from India, Russia, and the U.S. on Buyer-Seller Information Differential, Perceived Adaptive Selling, and Purchase Intention. Journal of Personal Selling and Sales Management 36(4), pp. 344-362.

Sara Weisfeld-Spolter, Cynthia Rippe, & Steve Gould (2014). Impact of Giving on Self and Impact of Self on Giving. Psychology & Marketing 32(1), pp. 1-14.

Sara Weisfeld-Spolter, Fiona Sussan, & Steve Gould (2014). An Integrative Approach to eWOM and Marketing Communications. Corporate Communications: an International Journal 19(3), pp. 260-274.

Sara Weisfeld-Spolter & Maneesh Thakkar (2012). A Framework for Examining the Role of Culture in Individuals Likelihood to Engage In Self-Gift Behavior. Academy of Marketing Studies Journal; Paper received the Academy of Marketing Studies Distinguished Research Award 16(1), pp. 39-52.

Sara Weisfeld-Spolter & Maneesh Thakkar (2012). A Qualitative Analysis of College Students' Perceptions of Academic Integrity on Campus. Academy of Educational Leadership Journal 16(Special Issue), pp. 81-88.

Sara Weisfeld-Spolter & Maneesh Thakkar (2012). The Effect of Self-Construal on Consumers Likelihood and Attitude Towards Self-gifting. Academy of Marketing Studies forthcoming(), pp. .

Sara Weisfeld-Spolter & Maneesh Thakkar (2011). Is a Designer Only as Good as a Star who Wears Her Clothes? Examining the Roles of Celebrities as Opinion Leaders for the Diffusion of Fashion in the US Teen Market. Academy of Marketing Studies Journal 15(2), pp. 133-144.

Sara Weisfeld-Spolter, Thomas Kramer, & Maneesh Thakkar (2007). The Effect of Cultural Orientation on Consumer Responses to Personalization. Marketing Science 26(2), pp. 246-258.

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