Dr. Roger Wortman is an Adjunct Professor of Real Estate Development within the Terry W. Stiles School of Real Estate Development at the H. Wayne Huizenga College of Business and Entrepreneurship. With nearly two decades of experience in the commercial real estate industry, Dr. Wortman uses his informed and diverse skill set honed at Halmos Holdings, Inc. and as an independent consultant to teach academic disciplines applicable in today’s dynamic real estate environment. As an active real estate professional, Dr. Wortman is apprised of up-to-date market trends that he frequently incorporates into classroom instruction. His current teaching interests are primarily focused in the commercial real estate industry.
In addition to commercial real estate expertise, Dr. Wortman has nearly ten years of corporate marketing experience and extensive educational training in the field of marketing. Professionally, his marketing skill set within the direct to consumer marketing environment was honed at the Reunion Group, Inc. His responsibilities consisted of management and oversight of portfolios comprised of preeminent U.S. banking and retail institutions.
Dr. Wortman’s research interests are focused within a subject for which he is passionate, food allergy labeling. As a food allergy sufferer, Dr. Wortman has sought to bring awareness to multiple food allergy labeling issues through the vehicle of academic research. As a researcher, he spearheaded one of the first privately funded research studies of U.S. food allergic stakeholders. The goal of the research was to understand the many issues food allergic stakeholders face when navigating food allergy labeling, the findings of which have been peer reviewed and published.
Wortman, Roger; Brotspies, Herbert; Weisfeld-Spolter, Suri and Ruppel, Cynthia P, Product Label Communications for Allergic Consumers. American Marketing Association, Winter Conference, 2017.
Wortman, Roger and Weisfeld-Spolter, Suri Effects of Product Label Claims and Nutritional Fact Panel Information on Food Allergic Consumers' and Food Allergic Stakeholders' Perception of Claim, Trust of Manufacturer, and Overall Purchase Intention, International Food Marketing Research Symposium, 2012.