Our Faculty and Staff

Arthur Weinstein, Ph.D.

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H. Wayne Huizenga College of Business & Entrepreneurship



Dr. Art Weinstein is Professor of Marketing in the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University, and a three-time recipient of the college's "Faculty of the Year" award (2012, 2004, 1997).

He earned his Ph.D. in Marketing from Florida International University. Art teaches a variety of graduate and undergraduate marketing courses and executive seminars with a customer-oriented, strategic marketing focus. These include Customer Value, Customer Value and Relationship Marketing, Marketing Strategy, and Marketing Decisions for Managers.

Weinstein is an internationally known expert in business-to-business market segmentation and customer value. He has consulted for leading high-tech manufacturers, publishers, service firms, universities, government agencies, and trade associations.

Dr. Weinstein is the author of eight books and more than 80 scholarly articles and papers. His latest book is “Superior Customer Value: Finding and Keeping Customers in the Now Economy”, 4th edition (Routledge/Taylor & Francis, 2019).

  • Ph.D. - Florida International University - Business Administration
  • M.B.A. - Florida International University - Business Administration
  • B.A. - University of South Florida - Marketing

MKT 5125 Marketing Decisions for Managers

MKT 5200 Customer Value

Superior Customer Value: Strategies for Winning and Retaining Customers, 4th ed.

CRC Press/Taylor & Francis Group 2012

James Barry & Arthur Weinstein Business Psychographics: From Concept to Application. 2007 Academy of Marketing Special Interest Group. "Market Segmentation: Bridging the Theory/Practice Divide" 2007.

Global Customer Satisfaction and Experience Management, Academy of Marketing Science Annual Conference, 2020, Virtual

Using the PACADI Case Analysis Framework for Marketing Decisions, Society for Marketing Advances Annual Conference, 2019, New Orleans, LA

The CVS Prescription for Superior Customer Value - A Case Study, Society for Marketing Advances Annual Conference, 2018, West Palm Beach, FL

Rethinking Business Segmentation: A New Conceptual Model and Perspective, Association of Marketing Theory and Practice 2017 Annual Meeting, 2017, West Palm Beach, FL

Case Study - Bank of America: When Good is Not Good Enough, Academic and Business Research Institute, 2015, West Palm Beach, FL

Trader Joe's - A Customer Value Case Study, Academy of Business Research 2015, West Palm Beach, FL

Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives, Association of Marketing Theory and Practice 2015, West Palm Beach, FL

Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights From Marketing Executives, AMA Winter Educators' Conference 2014, West Palm Beach, FL

How Knowledge Organizations Can Win in the Market by Co-Creating Value with Customers, Strategic and Competitive Intelligence Professionals Conference 2014, West Palm Beach, FL

Strategic Innovation in B2B Technology Markets: Managerial Insights, Society for Marketing Advances 2012, West Palm Beach, FL

Weinstein, A. (2022). Houdini's Magical Marketing Strategies. Journal of Strategic Marketing, 30(7), 691-702.

Weinstein, A. (2022). Customer Obsession - The Springboard for a Value Creation Strategy. To appear in Journal of Business Strategy, Digital ahead-of-print.

Weinstein, A., Bishard, A., Flack, R., Sturgeon, K. (2022). Case Study - How Royal Caribbean Navigates Stormy Seas: A Customer Value Analysis. Journal of Creating Value, 8(1), 71-83.

Weinstein, A., Anti, K., Ochoa, E. (2021). World's Biggest Retailer Launches Walmart Plus and Customers Have Their Say. Journal of Business Strategy, digitally published ahead of print.

Arthur Weinstein (2020). Business Models for the Now Economy. Journal of Business Strategy.

Arthur Weinstein (2020). Creating Superior Customer Value in the Now Economy. Journal of Creating Value 6(1), pp. 20-33.

Herbert Brotspies & Arthur Weinstein (2019). Rethinking Business Segmentation: A Conceptual Model and Strategic Insights. Journal of Strategic Marketing 27(2), pp. 164-176.

Arthur Weinstein & Donovan McFarlane (2017). Case Study – How a Business School Blog Can Build Stakeholder Relationships and Create Added Value in an MBA Marketing Program. Journal of Strategic Marketing 25(2), pp. 101-113.

Arthur Weinstein & Donovan McFarlane (2017). Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty. Journal of Marketing and Consumer Research 34(4), pp. 50-56.

Arthur Weinstein & Donovan McFarlane (2017). How Libraries Can Enhance Customer Service by Implementing a Customer Value Mindset. International Journal of Nonprofit and Voluntary Sector Marketing 22(1).

William Johnson & Weinstein Art (2016). Segmentation And Market Strategy: Qualitative Insights From B2b Technology Executives. Journal of Marketing and Strategic Management (10), pp. 37-51.

Art Weinstein, Lauren Turkington, & Marla Stromberg (2016). Theranos - A Case Study on Customer Value and Technology. Journal of Marketing Perspectives.

Art Weinstein, Art Lorenzo, & Eric Roberson (2015). Bank of America Customer Service: Good is Just not Good Enough. Journal of Business Cases and Applications 14(July), pp. 1-12.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2014). Congruence of Management and Organizational Styles with Environmental Dynamics: Does Fit Still Matter? Western Journal of Human Resource Management (Winter) pp. 54-82.

Art Weinstein (2014). Segmenting B2B Technology Markets via Psychographics: An Exploratory Study. Journal of Strategic Marketing 22(3), pp. 257-267.

Art Weinstein (2014). Target Market Selection in B2B Technology Markets. Journal of Marketing Analytics 2(1), pp. 59-69.

Art Weinstein, Y Jin, & Hilton Barrett (2013). Strategic Innovation in B2B Technology Markets: A Process Perspective. Journal of Supply Chain and Operations Management 11(1), pp. 64-76.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2012). Creative Climate: A Critical Success Factor for 21st Century Organizations. International Journal of Business Innovation & Research 6(2), pp. 202-219.

Art Weinstein & S Smith (2012). Game Plan - How Can Marketers Face the Challenge of Managing Customer Value Metrics. Marketing Management (Fall), pp. 24-31.

Art Weinstein, Joseph Balloun, & H Barrett (2011). One is Not Enough: The Need for Multiple Respondents in Survey Research of Organizations. Journal of Modern Applied Statistical Methods 10(1), pp. 287-299.

Art Weinstein (2011). Segmenting Technology Markets: Applying the Nested Approach. Marketing Intelligence and Planning 29(7), pp. 672-686.

Art Weinstein, M Britt, Joseph Balloun, & P Haan (2010). How Arrogant are Sales and Marketing Professionals: Perceptions of Business Students. Journal of Applied Marketing Theory (September), pp. 82-97.

Matthew Kenney & Art Weinstein (2010). Psychographic segmentation of the self-employed: An exploratory study.. New England Journal of Entrepreneurship. 13(2), pp. 47-56.

James Barry & Arthur Weinstein (2009). Business Psychographics Revisited: From Segmentation Theory to Successful Marketing Practice. Journal of Marketing Management 25(3-4), pp. 315-340.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2009). How Variation in Management Perceptions Affects Organizational Performance. Quality and Quantity 43(3), pp. 451-461.

Russell Abratt, R Trasorras, & Art Weinstein (2009). Value, satisfaction, loyalty and retention in professional services. Marketing Intelligence and Planning 27(5), pp. 615-632.

Art Weinstein & Hilton Barrett (2007). Value Creation in the Business Curriculum - A Tale of Two Courses. Journal of Education for Business 82(6), pp. 329-336.

Art Weinstein (2006). A Strategic Framework for Defining and Segmenting Markets. Journal of Strategic Marketing 14(2), pp. 115-127.

Art Weinstein, William Johnson, & M Barrett (2005). Applying Market/Business Process Orientation to Internet Grocers. Journal of Applied Management and Entrepreneurship 10(1), pp. 3-19.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2005). Success Factors for Organizational Performance: Comparing Business Services, Healthcare, and Education. SAM Advanced Management Journal Fall(3), pp. 16-28.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2005). The Impact of Creativity on Performance in Nonprofits. International Journal of Nonprofit and Voluntary Sector Marketing 10(3).

Art Weinstein, Hilton Barrett, & Joseph Balloun (2004). Success Factors for 21st Century Organizations: A Multi-Sector, Multiple Respondents Approach. International Journal of Business Disciplines 15(2), pp. 79-88.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2004). The Factors That Matter - How to Increase Your Bank's Performance. Carolina Banker 83 (Fall).

Art Weinstein, Carrie Ham, & William Johnson (2003). Gaining Competitive Advantages: Analyzing the Gap Between Expectations and Perceptions of Service Quality. International Journal of Value-Based Management 16 (May), pp. 197-203.

Art Weinstein (2002). Customer Retention: A Usage Segmentation and Customer Value Approach. Journal of Targeting, Measurement, and Analysis for Marketing 10(3), pp. 259-268.

Art Weinstein, Hilton Barrett, & Joseph Balloun (2000). Marketing Mix Factors as Moderators of the Corporate Entrepreneurship-Business Performance Relationship: A Multistage, Multivariate Analysis. Journal of Marketing Theory and Practice 8(2), pp. 50-62.

Art Weinstein & E Heffes (1998). Better Performance with Market Segmentation. Accounting Today 12(7).

Art Weinstein & Randolph Pohlman (1998). Customer Value: A New Paradigm for Marketing Management. Advances in Business (Ireland) 6(10).

Art Weinstein (1998). How to Create an Innovative MBA Course. Marketing Educator 16(2).

Art Weinstein, N Koojaroenprasit, William Johnson, & D Remmington (1998). Marketing Journal Rankings Revisited: Research Findings and Academic Implications. Marketing Education Review 8(1).

Art Weinstein & Hilton Barrett (1998). The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship. Entrepreneurship Theory and Practice 23(1).

Art Weinstein (1998). The Truth About Yellow Pages: Making Them Work for You ( A Book Review). Journal of the Academy of Marketing Science 26(1).

Art Weinstein, N Koojaroenprasit, William Johnson, & D Remmington (1997). Analyzing the Reputation of Marketing Departments. Journal of Applied Management and Entrepreneurship 3(2).

Art Weinstein (1995). Market Redefinition: Strategies and Guidelines for Technology Executives. Competitive Intelligence Review 6(3).

Art Weinstein (1994). Market Definition in Technology-Based Industry: A Comparative Study of Small Versus Non-Small Companies. Journal of Small Business Management 32(4).

Art Weinstein & J Nicholls (1992). An Evaluation of SBI Marketing Consulting: The Entrepreneur's Perspective. Journal of Small Business Management 30(4).

Art Weinstein, B Seaton, & J Nicholls (1991). Students as Marketing Consultants. Journal of Marketing Education 13(2).

Art Weinstein & R Still (1990). International Sales Negotiations: The Impact of Cross-Cultural Communications. Journal of Global Marketing 3(3).

Art Weinstein & Marvin Nesbit (1987). Image-Concept Segmentation Targets Nonrational Needs. Marketing News 4(30).

Art Weinstein & Marvin Nesbit (1986). How to Size up Your Customers. American Demographics 8(7).

Art Weinstein (1986). Ten-Point Program Customizes Segmentation Analysis. Marketing News 20(11).

Art Weinstein (1985). Small firms: Try These 10 Techniques to Increase Sales. Marketing News 19(6).