• NSU Home
• HCBE Home
• About The Huizenga College of Business

NSU Business faculty present one-hour seminars online in a wide range of trending topics. It is a great way to spend an hour, and they are free! RSVP and attend. To learn about more upcoming Huizenga College of Business and Entrepreneurship events, visit our Events page.

May 2024

Customer Obsession: The Springboard for a Value Creation Strategy

Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University

Wednesday, May 15, 6:00-7:00 p.m.

Great companies such as Amazon and Apple are totally obsessed about their customers. They continually strategize about how to improve the customer experience for their highly satisfied and loyal client base. Realize that greatness in marketing and customer service is more a function of attitude than resources. Is your company truly obsessed about your customers? If not, why not? This session shows marketers, managers, and entrepreneurs how to build exceptional value to keep customers and create new ones.

Key Takeaways

• Understand why a customer-obsessed business mindset is needed to create superior value.
• Learn best practices from leading service organizations such as Baptist Health South Florida, Chewy, Fresh Market, Lexus, Walmart, and more.
• Know how the four stages of customer-centricity (customer naïve, customer aware, customer committed, and customer obsessed) impact employee engagement, customer relationships, and revenues.
• Design winning strategies for the Now Economy by mastering the guiding principles of customer obsession - customer led, connected, fast, and insights-driven.
• Use and enhance customer delight metrics in your organization.

About the Speaker:

Art Weinstein, Ph.D., is a Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He is a world-renowned expert in customer value and business-to-business segmentation. He has provided training, research, and consulting for leading global technology companies. Dr. Weinstein is the author of 8 books and more than 90 scholarly articles about customer-centric marketing strategy. His latest book is Superior Customer Value – Finding and Keeping Customers in the Now Economy, 4th edition (Routledge/Taylor & Francis, 2019). Recent articles and case studies have been published in Applied Marketing Analytics, Harvard Business Publishing Education, Journal of Business Strategy, Journal of Creating Value, Journal of Marketing Analytics, Journal of Strategic Marketing, and the Rutgers Business Review. He may be reached at art@nova.edu.

Click on the "Past Seminars" drop-down bar below to access our archived list of presentations.