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In today’s digitally driven world, the ability to effectively navigate and harness the power of online platforms is essential for any business or organization. Successful businesses know that consumer behavior is heavily influenced by digital channels. As a result, most employers require more extensive knowledge of digital marketing. Whether you’re a seasoned marketing professional looking to expand your expertise or a recent graduate eager to dive into the world of digital marketing, our program offers a tailored curriculum to suit your needs.
Lead the way in revolutionizing digital customer experiences through seamless integration of analytics, sustainability, relationship marketing, and the metaverse across the entire customer journey. Nova Southeastern University’s Master of Science in Digital Marketing focuses on purpose-driven digital marketing skills and trackable metrics, allowing you to prove your value to employers in demonstrable ways. Learn from faculty with extensive academic and practitioner experience how to:
- Create engaging social media communities and campaigns.
- Build brand recognition with digital content, storytelling, and micro-influencer marketing.
- Use advanced marketing analytics for informed decisions.
- Design AI-based and virtual reality strategies for the metaverse.
- Improve customer acquisition and retention with top-notch digital experiences.
You'll develop your skills in social media marketing, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans that deliver on key metrics and prove your value. Give yourself an edge in today’s digital world with this fully online degree. Become the branding and digital marketer companies demand—one who can deliver what’s best for our world.
Get ready to revolutionize digital commerce and customer experience with cutting-edge marketing and analytics.
With a master’s degree in digital marketing, students will develop the skills to identify, develop, and execute digital marketing initiatives to drive awareness and leads for brands.
Fabienne Cadet-Laborde, Ph.D. | Associate Professor of Marketing
Quick Facts
Tuition Assistance for NSU Business Programs
Employer Tuition Assistance Program
NSU Business partners with more than 135 local and national organizations to offer discounted employee tuition of up to 20% through our employer tuition program.
Find Out if Your Company Participates
NSU Alumni Tuition Discount
NSU alumni are eligible for a tuition award of 20% off any graduate business degree. Alumni also receive an application fee waiver and access to a dedicated adviser to assist throughout the admission process.
Alumni Tuition Discount InformationM.S. in Digital Marketing Curriculum
Required (3 credits) 1 Course
Credits
Electives (12 credits) Select four courses from below
Specialty Courses (15 credits) 5 Courses
NSU Business Among Top Business Schools in the World
As an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship is recognized for
the highest standard of achievement for business education, earned by less than 6%
of the world's schools offering business degree programs. AACSB requires schools to
meet standards of excellence in areas including teaching, research, curriculum development,
and student learning.
Entering a program that complies with the highest accreditation standards in the world
guarantees that you will learn advanced skills for high-level, long-term success in
business and beyond.