Become an Influential Marketing Force for a Sustainable World

It’s no secret that our world has gone digital. According to Forbes.com, by 2021 U.S. based companies were expected to spend $120 billion on digital marketing and are expanding their budgets by as much as 80% as they shift the focus of their marketing efforts. This has created high demand for a new kind of data-savvy digital marketer to reach, move, and engage audiences.

And as the focus has shifted to digital, we’ve also witnessed a paradigm shift in the way corporate success is measured. Companies realize that becoming a sustainable organization has positive effects for the bottom line. Businesses recognize the need to put people and the planet above profit with sustainability as a foundational principle, creating a need for digital marketing strategies that communicate this message to consumers.

NSU’s Master of Science in Sustainable Digital Marketing provides digital skills that allow you to master the moment. Learn how to assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, and more to develop high-performing integrated marketing plans that deliver on key metrics and prove your value. Our program focuses on purpose-driven marketing skills combined with experiential learning and an emphasis on sustainability messaging and can be customized to fit your professional needs.

Give yourself an edge in today’s digital world with this fully online degree. Become the branding and digital marketer companies demand, one who can deliver what’s best for our world.

“With a master’s degree in digital marketing, students will develop the skills to identify, develop, and execute digital marketing initiatives to drive awareness and leads for brands.”

James Barry, D.B.A., Professor of Marketing
James Barry

Quick Facts

Curriculum

NSU’s M.S. in Sustainable Digital Marketing program is 30 total credits, and can be completed in as little as 12 months.

Start Dates

The M.S. in Sustainable Digital Marketing is available to start in August and January. 

Delivery Options

Classes for the Master of Science in Sustainable Digital Marketing program are offered online (asynchronously). Online courses may require chat sessions throughout the semester.

Tuition

Tuition for the M.S. in Sustainable Digital Marketing program is $1,026 per credit hour. Discounted rates are available through our employer tuition program.

Tuition Assistance for NSU Business Programs

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Employer Tuition Assistance Program

NSU Business partners with more than 135 local and national organizations to offer discounted employee tuition of up to 20% through our employer tuition program.
Huizenga Business Center

NSU Alumni Tuition Discount

NSU alumni are eligible for a tuition award of 20% off any graduate degree or business certificate program. Alumni also receive an application fee waiver and access to a dedicated adviser to assist throughout the admission process.

Earning Potential

Director of Digital Marketing

$98,975 Average Salary Per Year

Digital Marketing Manager

$68,951 Average Salary Per Year

Digital Marketing Specialist

$50,585 Average Salary Per Year

Source: Payscale.com

M.S. in Sustainable Digital Marketing Curriculum

Course Descriptions
Required Courses (30 credits)
Credits
MKT 5125*
Marketing Decisions for Managers (MKT 5125* / Credits: 3 )
3
MKT 5205
Consumer Behavior (MKT 5205 / Credits: 3 )
3
MKT 5245
Marketing Research and Analytics (MKT 5245 / Credits: 3 )
3
MKT 5270
Managing Marketing Communications (MKT 5270 / Credits: 3 )
3
MKT 5255
Digital Marketing Analytics for Social Impact (MKT 5255 / Credits: 3 )
3
MKT 5256
Content Marketing for Brand Awareness and Social Empowerment (MKT 5256 / Credits: 3 )
3
MKT 5257
Digital Marketing for Community Engagement & Sustainability (MKT 5257 / Credits: 3 )
3
MKT 5258
Lead Generation Strategies for Prosocial Commerce (MKT 5258 / Credits: 3 )
3
MKT 5259
Social Customer Care for Community Involvement, Lasting Relationships, and Advocacy (MKT 5259 / Credits: 3 )
3
QNT 5485
Data Mining and Predictive Analytics Fundamentals (QNT 5485 / Credits: 3 )
3
*Course serves as the prerequisite for all other graduate MKT/program coursework.

Master This Changing World and Fulfill Your Purpose

The world is changing more rapidly than ever and it’s not kind to those who settle for ordinary. Instead of chasing the paycheck, we say do it for the payoff. People, planet, then profit. That’s the triple bottom line. Do your best. Be your best. Because that’s how to be Best for Our World.™

Be an earth shaker. A risk taker. A barrier breaker. Be anything you want to be. As long as you become a Difference Maker.

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M.B.A. in Marketing

NSU’s Master of Business Administration (M.B.A.) in Marketing helps you build a solid foundation in generating and maintaining demand for your organization’s products or services.

The H. Wayne Huizenga College of Business and Entrepreneurship graduate enrollment office is located in the Carl DeSantis Building in Suite 1115 on NSU's Fort Lauderdale-Davie campus in Davie, Florida. Click here for a map.

Phone: (954) 262-5067 or Toll-Free: (800) 672-7223 x25067

Email: hcbeinfo@nova.edu

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