Students in the Huizenga Business Innovation Academy are required to have a minor in Venture Creation. The Venture Creation minor is a curricular and co-curricular program that is designed to provide learning experiences inside the classroom as well as outside the classroom through involvement in firsthand identifying business opportunities, gaining the necessary knowledge and skills to launch a business, starting an on-campus business with a micro-loan, and managing limited resources. The Venture Creation minor includes the Huizenga Business Innovation studio courses, summer immersive experiences, where students participate in during their first and second summers in the program. The Venture Creation minor is only available for students admitted into the Huizenga Business Innovation Academy Programs.
15 total credits
||Huizenga Business Innovation Academy Studio - Part I (2 weeks)
||Entrepreneurial Opportunities & Analysis
||Huizenga Business Innovation Academy Studio - Part II (6 weeks)
||Running Your Business
ENT 3130/50 Huizenga Business Innovation Academy Studio
Huizenga Business Innovation Academy Studio (HBIA studio) is an intensive residential immersion experience component of the Venture Creation minor. This immersion experience will provide students with hands-on training in various aspects of business and entrepreneurship.
Part I - Learn and develop the skills to identify opportunities, formulate business ideas, and evaluate them. Study the process from a global perspective, with emphasis on current business models and positioning for future trends. Experiment with multi-disciplinary strategies to find problems that are worth solving and design solutions, and validate them through prototyping. Acquire tools for making presentations. This is a 2-week summer intensive with contact hours from 8:00 am to 5:00 pm
Part II - Learn to start up and run a company. Build an entrepreneurial firm, experiment with strategies, and compete with real businesses. Gain experience in market analysis, strategy formulation, and management of a new venture. Learn to skillfully adjust your strategy as you discover the nature of real-life decisions, including the available options, linkages to other parts of the business, conflicts, tradeoffs, and potential outcomes. Apply tools and ways of thinking as the firm expands its operations and must take on new tasks and responsibilities. This is a six-week summer intensive with contact hours from 8:00 am to 5:00 pm
ENT 3140 Entrepreneurial Opportunities & Analysis
This course emphasizes the important aspects of creating, starting and managing an on-campus business that engages the campus community including students, faculty and staff. Specific attention placed on why customers will buy your product/service; how you will meet customer needs; why you think there is a need for your business; and, why you think it will be profitable. Content areas of the course include: competitive analysis, industry analysis, market research, financial analysis and networking.
ENT 3160 Running Your Business
This course emphasizes the important aspects of running and managing an impactful on-campus, student-run business that engages the campus community including students, faculty and staff. Specific attention placed on equipment/inventory analysis, location analysis, credit card processing, and social media marketing plan. Content areas of the course include: sales & marketing, budgeting, human resource management, motivation, leadership, legal, insurance & risk, and accounting.
ENT 3170 Maturing Business
This course will develop the exit strategy for the on-campus business. Content areas for the course include: structuring deals, close down of business, taking business to the next level, generational transfers, and other issues related to leadership and business transitions.