Top of Page
Skip main navigation
B.S. in Marketing Class

B.S.B.A. in Marketing Curriculum

Contact Us

Undergraduate Admissions
(954) 262-8000
(800) 338-4723
admissions@nova.edu

Successful marketing professionals are able to understand consumer behaviors and effectively communicate the value of their business’s products and services to their audience. To become a marketing leader, you need a program that delivers a competitive advantage.

Our curriculum will cover key business aspects, like administration and operations, with a focus on a variety of marketing strategies and behavioral studies. With the NSU Edge, you’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.

Total credits: 120

Freshman must successfully complete the First-Year Seminar (UNIV 1000 3 credits) in their first semester at NSU. Students are required to earn six qualified experiential education (ExEL*) units for graduation

General Education Requirements (30 Credits)

BUSINESS CORE (39 CREDITS)
ACT 2020 Foundations of Accounting 1  3 credits
ACT 2030 Foundations of Accounting 2 3 credits
FIN 3010 Corporation Finance   3 credits
INB 3550 International Business   3 credits
ISM 3660 Management Information Systems   3 credits
MGT 2050 Principles of Management   3 credits
MGT 2150 Business Law I   3 credits
MGT 4170 Organizational Behavior   3 credits
MGT 4880 Business Strategy and Policy   3 credits
MKT 3050 Marketing Principles and Application   3 credits
OPS 3880 Operations Management   3 credits
QNT 2880 Introduction to Business Analytics and Decision Making   3 credits
Choose one:
MKT 3990 Business Internship   3 credits
MKT 4966 Study Abroad Experience   3 credits
Marketing Major Requirements (9 credits)
MKT 3060 Consumer Behavior   3 credits
MKT 4100 Integrated Marketing Communication   3 credits
MKT 4700 Marketing Research   3 credits
Students are required to select five of the following electives:
Marketing Electives (15 Credits)
MKT 3100 Services Marketing   3 credits
MKT 3210 Professional Selling   3 credits
MKT 3320 International Marketing   3 credits
MKT 3510 Customer Value & Relationship Marketing   3 credits
MKT 3600 Digital and Search Engine Marketing   3 credits
MKT 3620 Social Networking  and Content Marketing 3 credits
Open Electives (27 credits)

*ExEL units include curricular and co-curricular experiential education opportunities, such as faculty-mentored research, ExEL coursework, travel exploration, and internships. Please refer to the ExEL website at nova.edu/academic-affairs/experiential-learning for additional information.

Contact Us for additional information or proceed to our Application for Admission.
Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Advisor or Degree works audit can provide you with the courses required for your catalog term.

The four-year plan of study, provided here, is intended to assist students in planning their schedule for their four years at NSU. This document presents an overall idea of the order in which courses might be taken in a four-year plan during a student's college career and are intended for use with academic advising services.

4 Year Plan of Study

Full-Time professionals are available to discuss the Bachelor of Science in Business Administration Marketing Major curriculum with you in greater detail. Simply call 800.338.4723 or contact our Office of Undergraduate Admissions.

Business Core Courses

Marketing Major Courses

Return to top of page