B.S.B.A. in Marketing Curriculum
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Undergraduate Admissions
(954) 262-8000
(800) 338-4723
admissions@nova.edu
Successful marketing professionals are able to understand consumer behaviors and effectively communicate the value of their business’s products and services to their audience. To become a marketing leader, you need a program that delivers a competitive advantage.
Our curriculum will cover key business aspects, like administration and operations, with a focus on a variety of marketing strategies and behavioral studies. With the NSU Edge, you’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.
Freshman must successfully complete the First-Year Seminar (UNIV 1000 3 credits) in their first semester at NSU. Students are required to earn six qualified experiential education (ExEL*) units for graduation
General Education Requirements (30 Credits)
| BUSINESS CORE (39 CREDITS) | ||
|---|---|---|
| ACT 2020 | Foundations of Accounting 1 | 3 credits |
| ACT 2030 | Foundations of Accounting 2 | 3 credits |
| FIN 3010 | Corporation Finance | 3 credits |
| INB 3550 | International Business | 3 credits |
| ISM 3660 | Management Information Systems | 3 credits |
| MGT 2050 | Principles of Management | 3 credits |
| MGT 2150 | Business Law I | 3 credits |
| MGT 4170 | Organizational Behavior | 3 credits |
| MGT 4880 | Business Strategy and Policy | 3 credits |
| MKT 3050 | Marketing Principles and Application | 3 credits |
| OPS 3880 | Operations Management | 3 credits |
| QNT 2880 | Introduction to Business Analytics and Decision Making | 3 credits |
| Choose one: | ||
| MKT 3990 | Business Internship | 3 credits |
| MKT 4966 | Study Abroad Experience | 3 credits |
| Marketing Major Requirements (9 credits) | ||
|---|---|---|
| MKT 3060 | Consumer Behavior | 3 credits |
| MKT 4100 | Integrated Marketing Communication | 3 credits |
| MKT 4700 | Marketing Research | 3 credits |
| Marketing Electives (15 Credits) | ||
|---|---|---|
| MKT 3100 | Services Marketing | 3 credits |
| MKT 3210 | Professional Selling | 3 credits |
| MKT 3320 | International Marketing | 3 credits |
| MKT 3510 | Customer Value & Relationship Marketing | 3 credits |
| MKT 3600 | Digital and Search Engine Marketing | 3 credits |
| MKT 3620 | Social Networking and Content Marketing | 3 credits |
*ExEL units include curricular and cocurricular experiential education opportunities, such as faculty-mentored research, ExEL coursework, travel exploration, and internships. Please refer to the ExEL website at nova.edu/academic-affairs/experiential-learning for additional information.
The four-year plan of study, provided here, is intended to assist students in planning their schedule for their four years at NSU. This document presents an overall idea of the order in which courses might be taken in a four-year plan during a student's college career and are intended for use with academic advising services.
Full-Time professionals are available to discuss the Bachelor of Science in Business Administration Marketing Major curriculum with you in greater detail. Simply call 800.338.4723 or contact our Office of Undergraduate Admissions.