Gain a Competitive Advantage as a Marketing Leader While Learning from Fortune 500 Executives

Marketing is all around us—from digital advertisements online or on TV, to radio, billboards, and traditional print. Becoming a successful marketing professional requires the ability to understand consumer behavior and effectively communicate the value of a business’s products and services to their audience. Nova Southeastern University’s marketing degree program prepares you for success with courses and real-world experiences that deliver a competitive advantage.

NSU’s Bachelor of Science in Business Administration in Marketing will give you the skills and practical knowledge you need through the study of consumer behavior, marketing communication, marketing strategies, and more. You’ll learn business best practices, while developing specialized skills in digital marketing, data analysis, market research, search engine optimization (SEO), and customer relationship management (CRM). Upon successful completion of the program you’ll be prepared to get jobs in the fields of advertisement, distribution management and product development, and to manage brands for Fortune 500 companies! You’ll be prepared to thrive in a complex marketplace or continue to the M.B.A. graduate business program.

Why Should You Major in Marketing at NSU?

Become a Valuable Asset to Any Organization

Marketing professionals are in high demand, with jobs expected to grow at a faster-than-average pace through 2028, according to the U.S. Bureau of Labor Statistics. A marketing degree offers you the flexibility to work in virtually any company or industry. You can work in the marketing department of a specific company, helping to promote just their products and services, or you can work for an agency with a broad client portfolio and a variety of marketing projects. NSU’s B.S.B.A. in Marketing graduates learn to think creatively and communicate effectively, using these skills to lead targeted, data-driven, and omni-channel marketing strategies.

Learn more about Career Preparation

Average Starting Salary

According to the U.S. Bureau of Labor Statistics, the average salary for Advertising, Promotions, and Marketing Managers is $135,900 per year.

Shark Destinations

You’ll find NSU marketing alumni at companies like Zimmerman Advertising, the Florida Panthers, the Miami Dolphins, ProMedia, DoorDash and more. They hold positions such as social media coordinator, media buyer, marketing assistant, parent manager and sales manager.*

*Data provided by NSU’s Office of Career Development