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H. Wayne Huizenga
College of Business and Entrepreneurship

Develop a solid understanding of branding, market research, and digital strategies and gain the skills necessary to excel in a variety of B2B and B2C marketing roles. The minor in marketing program from Nova Southeastern University covers topics like consumer behavior, foreign market research, search engine optimization, and more. With this comprehensive skillset, you’ll be well equipped to thrive in any industry’s marketing department.

Marketing Minor Curriculum

Required Courses (6 credits)

Credits

(MGT 2050
Principles of Management*
/Credits: 3)
(MKT 3050
Marketing Principles and Application*
/Credits: 3)

Minor Electives - Select Three (9 credits)

Credits

(MKT 3060
Consumer Behavior
/Credits: 3)
(MKT 3100
Services Marketing
/Credits: 3)
(MTK 3210
Professional Selling
/Credits: 3)
(MKT 3320
International Marketing
/Credits: 3)
(MKT 3510
Customer Value & Relationship Marketing
/Credits: 3)
(MKT 3600
Digital and Search Engine Marketing
/Credits: 3)
(MKT 3260
Social Networking and Content Marketing
/Credits: 3)
(MKT 3900
Marketing Internship
/Credits: 3)
(MKT 4100
Integrated Marketing Communications
/Credits: 3)
(MKT 4700
Marketing Research
/Credits: 3)
* Business students satisfy this requirement.

For course descriptions, please visit Course Wizard. 

Current students: Please consult your academic adviser for program requirements or access SharkLink for your CAPP report. Program requirements are subject to change, and your academic adviser or CAPP report can provide you with the courses required for your catalog term.

 

Full-time professionals are available to discuss the minor in marketing curriculum with you in greater detail. Simply call 800-338-4723 or contact our Office of Undergraduate Admissions.

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Contact Us

Undergraduate Admissions
(954) 262-8000
800-338-4723
admissions@nova.edu

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Suri Weisfeld-Spolter
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I always find out about my students' backgrounds and work experiences so I can relate to them. I want them to feel comfortable enough to ask questions and share their opinions. Most important, I want them to feel confident in their abilities to succeed. It is my goal to make class interesting, practical, enjoyable, and motivating.

Suri Weisfeld-Spolter, Ph.D. | Professor of Marketing

Learn More About Prof. Weisfeld-Spolter

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