Develop a solid understanding of branding, market research, and digital strategies and gain the skills necessary to excel in a variety of B2B and B2C marketing roles. The minor in Marketing program from Nova Southeastern University covers topics like consumer behavior, foreign market research, search engine optimization, and more. With this comprehensive skillset, you’ll be well equipped to thrive in any industry’s marketing department.
|Required Courses (6 credits)|
|MGT 2050||Principles of Management*||3 credits|
|MKT 3050||Marketing Principles and Application*||3 credits|
|*Business students satisfy this requirement|
|Minor Electives - Select three (9 credits)|
|MKT 3060||Consumer Behavior||3 credits|
|MKT 3100||Services Marketing||3 credits|
|MKT 3210||Professional Selling||3 credits|
|MKT 3320||International Marketing||3 credits|
|MKT 3510||Customer Value & Relationship Marketing||3 credits|
|MKT 3600||Digital and Search Engine Marketing||3 credits|
|MKT 3620||Social Networking and Content Marketing||3 credits|
|MKT 3900||Marketing Internship||3 credits|
|MKT 4100||Integrated Marketing Communication||3 credits|
|MKT 4700||Marketing Research||3 credits|
For course descriptions, please visit Course Wizard.
Full-time professionals are available to discuss the minor in marketing curriculum with you in greater detail. Simply call 800-338-4723 or contact our Office of Undergraduate Admissions.