The corporate world has long been requesting marketing programs at the master's level. These employers have recognized that strong marketing skills are required for virtually any corporate career. In addition, if you intend to own your own business, no matter what field you are in, marketing skills are crucial.
The Marketing M.B.A. program was designed with the needs of different industries incorporated into the course content. The Marketing Manager position is normally described by the Bureau of Labor Statistics as someone responsible for planning, directing, and coordinating marketing policies and programs. Marketing managers also help to determine the demand for products and services, identify potential customers and develop pricing strategies with the goal of maximizing the firm's profits or share of the market.
All of the courses included in the M.B.A. in Marketing will give the potential Marketing Manager or Entrepreneur the tools for strategic thinking and skills that can translate into success!
Visit the Marketing Faculty's Real-World Marketing Ideas and Strategies blog
For more information about the program, please contact:
The Office of Graduate Admissions
1-800-672-7223 ext. 25067
Total credits: 39
M.B.A. Core Courses (21 total credits)
|Marketing Concentration Required Courses (3 total credits)|
|MKT 5290||Cases in Strategic Marketing|
|Marketing Electives - Choose five (15 total credits)|
|MKT 5200||Customer Value|
|MKT 5205||Consumer Behavior|
|MKT 5215||Sales Management|
|MKT 5225||Social Media Marketing|
|MKT 5235||Global Marketing|
|MKT 5245||Marketing Research|
|MKT 5250||Product and Brand Management|
|MKT 5260||Services Marketing|
|MKT 5270||Managing Marketing Communications|
|MKT 5280||Marketing Internship|
Because Master's level study extends knowledge and skills acquired in both the classroom and workplace, each of our programs of study assume prerequisite knowledge in selected content areas.
Full-Time professionals are available to discuss the M.B.A. in Marketing curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
Foundation Course Descriptions
Dr. Art Weinstein and Dr. Donovan McFarlane's article on how business schools can create value for MBA Marketing students and the business community through blogging was published in the Journal of Strategic Marketing.
Flavio Devoto is a graduate marketing student chasing the managerial dream. Born in Italy, Flavio combines his business/marketing studies with his passion for soccer. After playing for several professional youth teams and graduating from Roma 3 University in Rome, he enrolled in the NSU Marketing MBA program via a soccer scholarship. Halfway through his studies, Flavio applied for an internship at Procter and Gamble Switzerland (the European headquarters of the world's largest consumer products company). The MBA in Marketing helped him get noticed by the P & G recruiters. Following online assessments, an in person test, and several interviews (a five month process), Mr. Devoto was offered a marketing internship in Geneva, Switzerland which will begin in January 2016. This academic "goal" will help kick-start his successful business career.
Marie Ang received the 2015 Student of the Year Award for the H. Wayne Huizenga College of Business and Entrepreneurship. Ang moved from Toronto, Canada in September 2013 to pursue her Master of Business Administration in Marketing at the Huizenga College of Business. She is currently employed at the business College's Office of Development working on programs such as the Distinguished Lecture Series, the Entrepreneur Hall of Fame, and managing groups such as the Board of Governors and Entrepreneurs' Council. She also serves as the director of marketing for the Graduate Business Student Association and is the president of the American Marketing Association. As a member of these organizations, she has helped to execute and plan events such as the Winter Business Ball, Fall Marketing Week, Thesis Ventures Open House, and the Shark Advantage Networking Opportunity. In 2014, Ang was the recipient of the Broward Women's Alliance Scholarship.
Marketing Professors Dr. Jim Barry and Dr. John Gironda appeared on social media expert Neal Schaffer's podcast to discuss how social media is taught in the classroom.
In a recent interview with CBS4, Maria Petrescu, Ph.D, assistant professor in Nova Southeastern University's H. Wayne Huizenga College of Business and Entrepreneurship explained that shoppers who missed out on Thanksgiving holiday deals will still be able to take advantage of more deals during the rest of the holiday season. "You should be able to find many many discounts from now on even before Christmas," said Petrescu.
The full interview can be viewed here: A Little Work, A Little Shopping - It's Cyber Monday
Students from Dr. Weinstein's MKT 5017 participated in a ten-week project culminating in a 15 minute presentation to Target executives. The first and second place teams were awarded scholarships.
The winning team - awarded a $600 scholarship - included Sara Chen, Guilianna Oblitas-Acosta, Georgia Wilmot-Jones, and Yana Young Sang. Their presentation was entitled "Changing Demographics - Focus on Baby Boomers." The second place team consisted of Melissa Brown, Carlos Castillo, Jennifer Dasilva, William Fargiano, and Craig Williams. They earned a $400 award for their presentation "Surfing the Digital Wave." MKT 5017 is an important course in the Huizenga College of Business' new M.B.A. program in Marketing.
Art Weinstein, Ph.D.
Art Weinstein, Ph.D., is Professor and Chair of Marketing in the H. Wayne Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida. He is a three-time recipient of the Huizenga College's "Faculty of the Year" award. He earned his Ph.D. and M.B.A. in marketing from Florida International University. His B.S. degree in marketing was from the University of South Florida.
Dr. Weinstein has been researching, writing, consulting, and speaking about customer value for more than 15 years. He developed and teaches the definitive M.B.A. course on the subject (MKT 5017 - Delivering Superior Customer Value). The author of 7 books and more than 70 scholarly papers, Weinstein's latest book, Superior Customer Value: Strategies for Winning and Retaining Customers, 3rd edition (CRC Press, 2012) is the textbook for this M.B.A. course.
Dr. Weinstein is an internationally known expert in customer value and B2B market segmentation. He has consulted for leading high-tech manufacturers, publishers, service firms, universities, government agencies, and trade associations in these areas.
Russell Abratt, Ph.D.
Russell Abratt joined the Huizenga College 11 years ago from one of South Africa's top business schools. Before he started teaching, Dr. Abratt worked in the Retailing and Wholesalers sectors in South Africa, developing marketing strategies for Clothing stores as well as for Citizen Watch Co. and various sunglass brands. As a consultant, he has developed marketing plans and strategies for leading Banks, B2B companies as well as Pharmaceutical companies in South Africa. He has done extensive research in the broad area of marketing strategy and his work has been published in leading managerial journals such as the California Business Review and Business Horizons, as well as in high quality scholarly journals such as Industrial Marketing Management, European Journal of Marketing, Journal of Marketing Management, Management Decision and the Journal of Business Ethics. His work in the Integrated Marketing Communications area has been published in the Journal of Advertising Research, International Journal of Advertising and the Journal of Promotion Management. Dr. Abratt is an outstanding teacher, having been named the Huizenga College teacher of the year in 2003 and the Huizenga Faculty of the year in 2009.
Sara Weisfeld-Spolter, Ph.D.
Sara (Suri) Weisfeld-Spolter joined the Huizenga College of Business as an assistant professor of marketing in October 2008. Born in Brooklyn, NY, she earned her PhD, MS and BBA in marketing at Baruch College, City University of NY. Suri has published her research in Marketing Science and other marketing journals and has presented papers at many marketing conferences including Association of Consumer Research (ACR) and Academy of Marketing Science (AMS). An accomplished researcher who has received distinguished research awards, her research focuses primarily on different aspects of consumer behavior.
Using these research skills, Suri recently partnered with Mass Mutual to work on a marketing research project to better understand the financial literacy of Hispanic Business owners in South Florida. The results of this project were shared with the community via a live presentation as well as through printed pamphlets available at local Mass Mutual banks.
Suri is also currently the chair of the doctoral program and responsible for approving all dissertations in Marketing, Management, Finance and Economics. She has developed and taught marketing theory and research methods courses in the doctoral program and is excited to be developing the marketing research course for the Master's program, incorporating her knowledge and experience into the course.
James Barry, D.B.A.
Dr. Jim Barry is a 25 year veteran of the corporate world with experience in industrial, government and commercial marketing. During this time, he served in a variety of executive marketing roles with Fortune 50 companies and start-up ventures.
As an NSU marketing professor, Jim's teaching experience covers a wide range of internet marketing, social media and international business courses. Dr. Barry is the recipient of the Faculty Member of the Year and has published articles for The Journal of Business and Industrial Marketing, the Journal of Global Marketing, the Journal of Marketing Management, The Journal of Services Marketing, The European Journal of Marketing and others on a number of relationship marketing topics.
As founder of Marketing P2P, his social media and internet marketing company conducts corporate workshops and webinars for companies seeking to transform their traditional selling approaches to social selling. The company also develops integrated social media and search engine marketing solutions for professional services throughout South Florida.
Kathleen O'Leary, Ph.D.
Dr. Kathleen (Bay) O'Leary joined the Huizenga College of Business as an Associate Professor of Marketing in January, 2008. After receiving her Ph.D. from Florida Atlantic University in 2003, she taught at Barry University in North Miami. Bay teaches in both the undergraduate and graduate programs.
Dr. O'Leary has many professional publications. Her main area of research focuses on Internet marketing and Branding. Dr. O'Leary's teaching experience includes, brand management, internet marketing, managerial marketing, international marketing and buyer behavior.
Her teaching philosophy of incorporating real business experience into the classroom is evident in her courses. She believes that learning and experience go hand in hand. From her own years in the marketing industry, she draws on real issues that arise in marketing.