Be a Sports Industry MVP

Savvy business pros who know how to maximize revenue streams are as valuable to a sports organization as the gifted athletes on the field. Honing that specialized skill is the #1 focus of this unique M.B.A. major.

Our M.B.A. in Sport Revenue Generation is a leading-edge program – literally one of its kind in sports management education. No other curriculum so closely mirrors the industry’s growing demand for professionals dedicated to revenue enhancement: it focuses specifically on knowledge, skills and tactics to generate revenue.

Study how to maximize sales through sponsorship deals, organize fundraising, create new income streams through emerging technologies and far more to become a valued player on collegiate or professional management teams.

“Sometimes, students are surprised to hear about the challenges they will face. I try to illuminate these issues and help students see how they can bridge the gap as the sports managers of the future.”

Peter S. Finley, Ph.D., Assistant Professor of Sport Management

Quick Facts


NSU’s M.B.A. program is 37-49 total credits to complete, depending on undergraduate coursework.

Start Dates

The M.B.A. in Sport Revenue Generation major is available to start in August, October, January, March and May. 

Delivery Options

Classes for the M.B.A. in Sport Revenue Generation program are offered through evening programs at our Fort Lauderdale/Davie campus. 


Tuition for the degree program is $967 per credit hour. Discounted rates are available through our employer tuition program.

Application Deadline

Winter II 2021: March 1, 2021
Summer 2021: April 30, 2021

Earning Potential

Men’s Athletic Director

$94,162 Average Salary Per Year

Head Coach

$73,417 Average Salary Per Year

Senior Brand Manager

$114,685 Average Salary Per Year


Sport Revenue Generation Curriculum

View PDF
M.B.A. Core Courses (22–31 credits)
ACT 5001*
Introductory Accounting (ACT 5001* / Credits: 3 )
ACT 5140
Accounting for Decision Makers (ACT 5140 / Credits: 3 )
FIN 5008**
Business Finance (FIN 5008** / Credits: 3 )
FIN 5130
Financial Management (FIN 5130 / Credits: 3 )
ISM 5150
Information Strategy for Digital Transformation (ISM 5150 / Credits: 3 )
MGT 5001
Developing Academic and Career Success (MGT 5001 / Credits: 1 )
MGT 5105
Managing Organizational Behavior in a Dynamic and Complex World (MGT 5105 / Credits: 3 )
MGT 5170
Applying Strategy for Managers (MGT 5170 / Credits: 3 )
MKT 5125
Marketing Decisions for Managers (MKT 5125 / Credits: 3 )
QNT 5000**
Foundations of Business Statistics (QNT 5000** / Credits: 3 )
QNT 5160
Analytical Modeling for Decision Making (QNT 5160 / Credits: 3 )
Sport Revenue Generation (15 credits)
SPT 5910
Sport Sponsorship Design and Strategies (SPT 5910 / Credits: 3 )
SPT 5920
Sport Ticketing, Concessions and Merchandise Management (SPT 5920 / Credits: 3 )
SPT 5930
Sport Event and Fundraising Strategies and Techniques (SPT 5930 / Credits: 3 )
SPT 5940
Sport Revenue Generation and Emerging Technologies (SPT 5940 / Credits: 3 )
Open elective—any course in HCBE excluding CHS prefix ( )

* Course may be waived at the discretion of the department chair or designee. Waivers will only be considered when an equivalent course with a grade of C has been completed in the past 10 years.
** Waivers will only be considered when an equivalent course with a grade of B- has been completed in the past 5 years.

For a full list of all course descriptions, visit

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Advisor or Degree works audit can provide you with the courses required for your catalog term.

Are You Ready To Make A Difference?

What does success look like? For many, it’s living life on our own terms, becoming a business success so we can help others, or being at the top of our game to fulfill our dream. At NSU Business, it’s all of the above. We believe people, planet, and profit can be the triple bottom line, and that our grads will create businesses that do more than just succeed; they help others thrive, too.

Advance your career with our world-class MBA programs and our network of leaders, innovators, and change agents. Do your best and deliver what’s Best for Our World™.

Success Stories

Master This Changing World and Fulfill Your Purpose

The world is changing more rapidly than ever and it’s not kind to those who settle for ordinary. Instead of chasing the paycheck, we say do it for the payoff. People, planet, then profit. That’s the triple bottom line. Do your best. Be your best. Because that’s how to be Best for Our World.™

Be an earth shaker. A risk taker. A barrier breaker. Be anything you want to be. As long as you become a Difference Maker.

About the NSU Edge

Take The Next Step

The H. Wayne Huizenga College of Business and Entrepreneurship graduate enrollment office is located in the Carl DeSantis Building in Suite 1115 on NSU's Fort Lauderdale-Davie campus in Davie, Florida. Click here for a map.

Phone: (954) 262-5067 or Toll-Free: (800) 672-7223 x25067


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8:30 a.m. – 5:00 p.m.