Be a Sports Industry MVP

Savvy business pros who know how to maximize revenue streams are as valuable to a sports organization as the gifted athletes on the field. Honing that specialized skill is the #1 focus of this unique M.B.A. major.

Our M.B.A. in Sport Revenue Generation is a leading-edge program – literally one of its kind in sports management education. No other curriculum so closely mirrors the industry’s growing demand for professionals dedicated to revenue enhancement: it focuses specifically on knowledge, skills and tactics to generate revenue.

Study how to maximize sales through sponsorship deals, organize fundraising, create new income streams through emerging technologies and far more to become a valued player on collegiate or professional management teams.

“Sometimes, students are surprised to hear about the challenges they will face. I try to illuminate these issues and help students see how they can bridge the gap as the sports managers of the future.”

Peter S. Finley, Ph.D., Assistant Professor of Sport Management

Quick Facts

Curriculum

NSU’s M.B.A. program is 37-49 total credits to complete, depending on undergraduate coursework.

Start Dates

The M.B.A. in Sport Revenue Generation major is available to start in August, October, January, March and May. 

Delivery Options

Classes for the Master of Business Administration program with a major in Sport and Recreation Management are offered weeknights at NSU's Fort Lauderdale/Davie campus and online (asynchronously).

Tuition

Visit the Tuition and Fees page for more information. Discounted rates are available through our employer tuition program.

Application Deadline

Fall I: August 15
Fall II: October 1
Winter I: December 15
Winter II: March 1
Summer: May 1

Tuition Assistance for NSU Business Programs

professionals talking around conference table

Employer Tuition Assistance Program

NSU Business partners with more than 135 local and national organizations to offer discounted employee tuition of up to 20% through our employer tuition program.
Huizenga Business Center

NSU Alumni Tuition Discount

NSU alumni are eligible for a tuition award of 20% off any graduate degree or business certificate program. Alumni also receive an application fee waiver and access to a dedicated adviser to assist throughout the admission process.

Earning Potential

Men’s Athletic Director

$94,162 Average Salary Per Year

Head Coach

$73,417 Average Salary Per Year

Senior Brand Manager

$114,685 Average Salary Per Year

Source: Salary.com

Sport Revenue Generation Curriculum

M.B.A. Core Courses (22–31 credits)
Credits
ACT 5001*
Introductory Accounting (ACT 5001* / Credits: 3 )
3
ACT 5140
Accounting for Decision Makers (ACT 5140 / Credits: 3 )
3
FIN 5008*
Business Finance (FIN 5008* / Credits: 3 )
3
FIN 5130
Financial Management (FIN 5130 / Credits: 3 )
3
ISM 5150
Information Strategy for Digital Transformation (ISM 5150 / Credits: 3 )
3
MGT 5001***
Developing Academic and Career Success (MGT 5001*** / Credits: 1 )
1
MGT 5105
Managing Organizational Behavior in a Dynamic and Complex World (MGT 5105 / Credits: 3 )
3
MGT 5170
Applying Strategy for Managers (MGT 5170 / Credits: 3 )
3
MKT 5125
Marketing Decisions for Managers (MKT 5125 / Credits: 3 )
3
QNT 5000*
Foundations of Business Statistics (QNT 5000* / Credits: 3 )
3
QNT 5160
Analytical Modeling for Decision Making (QNT 5160 / Credits: 3 )
3
Sport Revenue Generation (15 credits)
Credits
SPT 5910
Sport Sponsorship Design and Strategies (SPT 5910 / Credits: 3 )
3
SPT 5920
Sport Ticketing, Concessions and Merchandise Management (SPT 5920 / Credits: 3 )
3
SPT 5930
Sport Event and Fundraising Strategies and Techniques (SPT 5930 / Credits: 3 )
3
SPT 5940
Sport Revenue Generation and Emerging Technologies (SPT 5940 / Credits: 3 )
3
Open elective—any course in HCBE excluding CHS, ISEC, MSIT, and MMIS prefixes ( / Credits: 3 )
3

Students who completed undergraduate courses in accounting, finance, or statistics within the past five years are encouraged to complete a free, online, self-paced review course in each of the three noted disciplines. Students who completed these courses between five and ten years are required to complete the noted review course(s). Waivers will only be considered when an equivalent course with a grade of C has been earned in the past 5 years. Courses may be waived at the discretion of the department chair or designee when the student can demonstrate current knowledge and consistent use of skills and abilities that align with one or more of the three undergraduate disciplines. To seek such a waiver, the student must provide to the chair or designee a current resume and short essay that describes past and current work activities that support the waiver(s). The student may submit supplemental information at their discretion.

***Students must take MGT 5001 in their first term.

For a full list of all course descriptions, visit coursewizard.nova.edu.

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your Degree Works audit. Program requirements are subject to change, and your Academic Advisor or Degree works audit can provide you with the courses required for your catalog term.

Success Stories

NSU Business Among Top Business Schools in the World

As an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business, NSU’s H. Wayne Huizenga College of Business and Entrepreneurship is recognized for the highest standard of achievement for business education, earned by less than 6% of the world's schools offering business degree programs. AACSB requires schools to meet standards of excellence in areas including teaching, research, curriculum development, and student learning.

Entering a program that complies with the highest accreditation standards in the world guarantees that you will learn advanced skills for high-level, long-term success in business and beyond.

Take The Next Step

The H. Wayne Huizenga College of Business and Entrepreneurship graduate enrollment office is located in the Carl DeSantis Building in Suite 1115 on NSU's Fort Lauderdale-Davie campus in Davie, Florida. Click here for a map.

Phone: (954) 262-5067 or Toll-Free: (800) 672-7223 x25067

Email: hcbeinfo@nova.edu

Schedule an Appointment

Hours of Operation

Monday – Friday
8:30 a.m. – 5:00 p.m.