Kathleen O'Leary, Ph.D.

Dr. Kathleen (Bay) O’Leary joined the H. Wayne Huizenga College of Business and Entrepreneurship as an Associate Professor of Marketing in January, 2008. After receiving her Ph.D. from Florida Atlantic University in 2003, she taught at Barry University in North Miami. Bay teaches mainly at the graduate level.

Dr. O’Leary has many professional publications. Her main area of research focuses on branding. Dr. O’Leary’s teaching experience includes Internet marketing, managerial marketing, international marketing and buyer behavior.< /p>

Her teaching philosophy of incorporating real business experience into the classroom is evident in her courses. She believes that learning and experience go hand in hand. From her own years in the marketing industry, she draws on real issues that arise in marketing.

MINDFUL MARKETING: A STUDY OF THE MEDIATING EFFECT OF MINDFULNESS ON CONSUMER IMPULSE BUYING BEHAVIOR, BOTH ONLINE AND IN A RETAIL SETTING, Society for Marketing Advances, 2019, New Orleans, LA

My Kingdom for Five Stars; Incentivized Customer Reviews, Academy of Marketing Science, 2016, New Orleans, LA

Inbound Marketing: the Impact of a Firm's Visibility, Management, Active Listening and Community Building on Consumer Purchase Intention and Word-of-Mouth Marketing, Society for Marketing Advances, 2016, New Orleans, LA

How do Incentivized Product Reviews impact Sales?”, the Academy Marketing Science , 19th World Marketing Congress in Paris , 2016, Paris, France.

Marife Mendez, Michael Bendixen, Russell Abratt, Yuliya Yurova, & Kathleen O'Leary (2015). Sales promotion and brand loyalty: Some new insights. International Journal of Education and Social Science 2(1), pp. 103–117.

Souheila Kaabachi , Selima Ben Mrad, & Kathleen O'Leary (2019). Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility. International Journal of Bank Marketing 37(2).

Maria Petrescu, Selima Ben Mrad, Kathleen O'Leary, (2018). Reciprocal influences and effects of viral NWOM campaigns in social media. Journal of Marketing Communications.

Maria Petrescu, Kathleen O'Leary, Deborah Goldring, & Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars.. Journal of Retailing and Consumer Services 41(), pp. 288-295.

Shaun Benn, S Benn, & Russell Abratt (2016). Defining and Identifying Stakeholders: Views from Management and Stakeholders. South African Journal of Business Management 47(2), pp. 1-12.

Blaine Branchik & Bay O'Leary (2016). Funny, Scary, Dead: Negative Depictions of Male Homosexuality in American Advertising. Journal of Historical Research in Marketing 8(4).

Kathleen O'Leary, Pradeep Korgaonkar, Enrique Becerra, & Deborah Goldring (2010). Product Classifications, Consumer Characteristics and Patronage Preference for Online Auctions. Journal of Retailing and Consumer Services 3(17), pp. 270-277.

Kathleen O'Leary, Ron Lennon, & Randall Rentfro (2010). Social Marketing and Distracted Driving Behaviors in Young Adults: The Effectiveness of Fear Appeals. Academy of Marketing Studies 14(2), pp. 113.

Kathleen O'Leary & Pradeep Korgaonkar (2009). Critical Factors to Successful Website Development: Opinions of Wesite Designers and developers. International Journal of E-Business Research 5(4), pp. 39-54.

Kathleen O'Leary & Ron Lennon (2008). International Terror Attacks: Do they have an effect on German Consumer's Perceptions and Travel Plans?. American Society of Business and Behavioral Sciences Journal 3(1).

Kathleen O'Leary & Pradeep Korgaonkar (2008). Product, Marketing and Website Attributes Discriminating Between Successful and Failed Internet Busi. Journal of Internet Commerce 7(4).

Kathleen O'Leary & Pradeep Korgaonkar (2006). Management, Market and Financial Factors Separating Winners and Losers in E-Business. Journal of Computer Mediated Communications 11(4).

Kathleen O'Leary (2002). Knowledge Through Partnering: Business-to-Business Relationships in the Information Economy. Journal of Business-to-Business Marketing 9(3).

Kathleen O'Leary (2002). Web Advertising and Hispanics. Journal of Consumer Marketing 18(2&3), pp. .

Kathleen O'Leary, Pradeep Korgaonkar, & Ronnie Silverblatt (2002). Web Usage and Hispanics. Journal of Applied Business Research 22.

Kathleen O'Leary & C Sashi (2001). The Role of Internet Auctions in the Expansion of B2B Markets. Industrial Marketing Management 31(1), pp. 1-8.