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Kathleen O'Leary, Ph.D.

Kathleen O'Leary
Associate Professor and Chair of Marketing Department
koleary@nova.edu

Education:

  • PHD - Florida Atlantic University - Business Administration
  • MBA - Pace University - Marketing Management
  • BA - Penn State University - Communications
No information on file.
MGT 4010 Learning to Lead III: Leadership Skills for Women
MKT 5125 Marketing Decisions for Managers
MKT 5205 Consumer Behavior
No information on file.
No information on file.

MINDFUL MARKETING: A STUDY OF THE MEDIATING EFFECT OF MINDFULNESS ON CONSUMER IMPULSE BUYING BEHAVIOR, BOTH ONLINE AND IN A RETAIL SETTING, Society for Marketing Advances, 2019, New Orleans, LA

My Kingdom for Five Stars; Incentivized Customer Reviews, Academy of Marketing Science, 2016, New Orleans, LA

Inbound Marketing: the Impact of a Firm's Visibility, Management, Active Listening and Community Building on Consumer Purchase Intention and Word-of-Mouth Marketing, Society for Marketing Advances, 2016, New Orleans, LA

How do Incentivized Product Reviews impact Sales?”, the Academy Marketing Science , 19th World Marketing Congress in Paris , 2016, Paris, France.

Marife Mendez, Michael Bendixen, Russell Abratt, Yuliya Yurova, & Kathleen O'Leary (2015). Sales promotion and brand loyalty: Some new insights. International Journal of Education and Social Science 2(1), pp. 103–117.

Souheila Kaabachi , Selima Ben Mrad, & Kathleen O'Leary (2019). Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility. International Journal of Bank Marketing 37(2), pp. .

Maria Petrescu, Selima Ben Mrad, Kathleen O'Leary, (2018). Reciprocal influences and effects of viral NWOM campaigns in social media. Journal of Marketing Communications (), pp. .

Maria Petrescu, Kathleen O'Leary, Deborah Goldring, & Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars.. Journal of Retailing and Consumer Services 41(), pp. 288-295.

Shaun Benn, S Benn, & Russell Abratt (2016). Defining and Identifying Stakeholders: Views from Management and Stakeholders. South African Journal of Business Management 47(2), pp. 1-12.

Blaine Branchik & Bay O'Leary (2016). Funny, Scary, Dead: Negative Depictions of Male Homosexuality in American Advertising. Journal of Historical Research in Marketing 8(4), pp. TBD.

Kathleen O'Leary, Pradeep Korgaonkar, Enrique Becerra, & Deborah Goldring (2010). Product Classifications, Consumer Characteristics and Patronage Preference for Online Auctions. Journal of Retailing and Consumer Services 3(17), pp. 270-277.

Kathleen O'Leary, Ron Lennon, & Randall Rentfro (2010). Social Marketing and Distracted Driving Behaviors in Young Adults: The Effectiveness of Fear Appeals. Academy of Marketing Studies 14(2), pp. 113.

Kathleen O'Leary & Pradeep Korgaonkar (2009). Critical Factors to Successful Website Development: Opinions of Wesite Designers and developers. International Journal of E-Business Research 5(4), pp. 39-54.

Kathleen O'Leary & Ron Lennon (2008). International Terror Attacks: Do they have an effect on German Consumer's Perceptions and Travel Plans?. American Society of Business and Behavioral Sciences Journal 3(1), pp. .

Kathleen O'Leary & Pradeep Korgaonkar (2008). Product, Marketing and Website Attributes Discriminating Between Successful and Failed Internet Busi. Journal of Internet Commerce 7(4), pp. 0.

Kathleen O'Leary & Pradeep Korgaonkar (2006). Management, Market and Financial Factors Separating Winners and Losers in E-Business. Journal of Computer Mediated Communications 11(4), pp. .

Kathleen O'Leary (2002). Knowledge Through Partnering: Business-to-Business Relationships in the Information Economy. Journal of Business-to-Business Marketing 9(3), pp. .

Kathleen O'Leary (2002). Web Advertising and Hispanics. Journal of Consumer Marketing 18(2&3), pp. .

Kathleen O'Leary, Pradeep Korgaonkar, & Ronnie Silverblatt (2002). Web Usage and Hispanics. Journal of Applied Business Research 22(), pp. .

Kathleen O'Leary & C Sashi (2001). The Role of Internet Auctions in the Expansion of B2B Markets. Industrial Marketing Management 31(1), pp. 1-8



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