Minor in Marketing
Contact Us
Undergraduate Admissions
(954) 262-8000
(800) 338-4723
admissions@nova.edu
If your career plans include advertising, B2B, sales, services, technology, or the wholesale/retail industries you can enhance your major by completing a minor in marketing. Our innovative program taught by business savvy marketing professors requires the completion of 15 credit hours.
| Required: | ||
|---|---|---|
| MGT 2050 | Principles of Management* | 3 credits |
| MKT 3050 | Marketing Principles and Application* | 3 credits |
| *Business students satisfy this requirement | ||
| Select three of the following: | ||
|---|---|---|
| MKT 3060 | Consumer Behavior | 3 credits |
| MKT 3100 | Services Marketing | 3 credits |
| MKT 3210 | Professional Selling | 3 credits |
| MKT 3320 | International Marketing | 3 credits |
| MKT 3510 | Customer Value & Relationship Marketing | 3 credits |
| MKT 3600 | Digital and Search Engine Marketing | 3 credits |
| MKT 3620 | Social Networking and Content Marketing | 3 credits |
| MKT 3900 | Marketing Internship | 3 credits |
| MKT 4100 | Integrated Marketing Communication | 3 credits |
| MKT 4700 | Marketing Research | 3 credits |
Full-time professionals are available to discuss the minor in marketing curriculum with you in greater detail. Simply call 800-338-4723 or contact our Office of Undergraduate Admissions.
Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your CAPP report. Program requirements are subject to change, and your Academic Advisor or CAPP report can provide you with the courses required for your catalog term.